Mastering the Value of Yebisu: Launch of the 'Master of YEBISU' Certification System
Sapporo Breweries is launching 'Master of YEBISU', a certification system for restaurant staff who p… · 2026-04-03
サッポロホールディングス News Releases
Australia Wine [yellow tail] New Product "Gold Moscato," a Sweet, Lightly Sparkling New Sensation Wine, Holds Preview Event
Sapporo Beer to launch sweet, lightly sparkling wine "Gold Moscato" in April 2026, holds preview eve… · 2026-03-30
Sapporo Draft Beer Black Label "Chiba Lotte Marines Can" Limited Release on May 12th (Tuesday)
Sapporo Beer will release the "Sapporo Draft Beer Black Label Chiba Lotte Marines Can" in limited qu… · 2026-05-11
New Proposal for Enjoying 'Cold Soups' During Scorching Summer
Pokka Sapporo Food & Beverage Ltd. introduces 'cold soups' as a new summer food option, offering chi… · 2026-06-19
Tracing the Story of Yebisu Narrated by Yuki Yamada. YEBISU BREWERY TOKYO Introduces 'Yebisu Audio Guide' on April 4th for Its 2nd Anniversary!
Sapporo Breweries will introduce a multilingual audio guide, with the Japanese version narrated by Y… · 2026-04-03
Japan's oldest surviving beer hall celebrates its 92nd anniversary: Founding festival at 'Beer Hall Lion Ginza 7-Chome Store'
Sapporo Lion will hold an 'Ohanami Beer Hall Concert' on April 8 and 13 to celebrate the 92nd annive… · 2026-04-02
"YEBISU BREWERY TOKYO" 2nd Anniversary: "Travelogue" Beer Born from Customer Ideas to be Released in Limited Quantities on Saturday, April 4
Sapporo Breweries releases "Travelogue," a limited yuzu mint ale at YEBISU BREWERY TOKYO on April 4.… · 2026-04-03
Year-Round Sales of Flagship Beer "Yebisu Infinity" Bottles Starting Saturday, April 4 at YEBISU BREWERY TOKYO Celebrating its 2nd Anniversary
To celebrate the 2nd anniversary of YEBISU BREWERY TOKYO, Sapporo Breweries will launch its flagship… · 2026-04-03
"Sapporo Draft Beer Black Label" Yoshinobu Yamamoto Player Support Project "GET A STAR YOSHINOBU" Commemorative New Web CM to be Released on Friday, March 27!
Sapporo Beer launches a support project for player Yoshinobu Yamamoto and releases a new web commerc… · 2026-03-29
Toward the Next 150 Years with Hokkaido: A Well-being Future Strategy for Hokkaido Realized Through Industry-Government-Academia Collaboration
To commemorate its 150th anniversary, Sapporo Breweries is shifting from manufacturing to a "New Exp… · 2026-05-18
Selected as an 'A-List Company' in CDP's 'Supplier Engagement Rating'
Sapporo Holdings has been named an 'A-list company' in the CDP Supplier Engagement Rating for the se… · 2026-05-20
"Fukunokami Nippon Shokutanbo Fukushima Fair" Held at YEBISU BARs Nationwide, Featuring Dishes Made with Fukushima Ingredients
Sapporo Lion, as part of Sapporo Group's regional revitalization efforts, will host the "Fukunokami … · 2026-04-28
First-time use of 'Regenova' Malt, Grown via Regenerative Agriculture to Reduce Environmental Impact, in Beer
Sapporo Beer has launched 'Travelogue', the first beer in Japan to use 'Regenova' malt grown through… · 2026-04-03
Pokka Sapporo Hosts 'Lemon Water' Tasting for World Hypertension Day
Pokka Sapporo Food & Beverage held a tasting event on May 15, 2026, featuring its functional food pr… · 2026-05-15
"Sapporo Nama Beer Black Label" Presents THE STAR JAM: [Alexandros] x Macaroni Enpitsu to Hold a Special One-Night-Only Live Concert!
Sapporo Beer will hold "THE STAR JAM 2026," a special live concert presented by "Sapporo Nama Beer B… · 2026-04-09
Sapporo Draft Beer Black Label 'Evangelion' Design Cans to be Released in Limited Quantities on Tuesday, April 7th
Sapporo Breweries will release limited edition cans of 'Sapporo Draft Beer Black Label' in collabora… · 2026-04-07
To All Adult Beer Lovers: "SAPPORO BEER HOLIDAY" to be Held in Sapporo on June 27th (Sat) and 28th (Sun)!
Sapporo Beer will hold "SAPPORO BEER HOLIDAY" at Sapporo Garden Park on June 27th and 28th. This eve… · 2026-06-12
Sapporo Beer Opens "THE BAR OSAKA" in Umeda, Osaka, a Popular Brand Experience Hub Previously in Ginza
Sapporo Beer will open "Sapporo Nama Beer Kuro Label THE BAR OSAKA" in "LINKS UMEDA" in Umeda, Osaka… · 2026-06-10
'Sapporo Classic Summer Refreshment' to be Released in Limited Quantities on Tuesday, June 2
Sapporo Breweries will release 'Sapporo Classic Summer Refreshment,' a limited-edition Hokkaido-excl… · 2026-06-01
Launching 'Work with AI' Initiative: Maximizing Human Value by Shifting from Productivity to Value Creation
Sapporo Holdings is launching 'Work with AI' in June, utilizing AI to maximize human value. By ident… · 2026-06-01
Sapporo Breweries to Launch 'Sapporo Sour Hyosai 1984 Summer Watermelon Style' in Limited Quantities on June 9
Sapporo Breweries Ltd. will release a limited-edition 'Sapporo Sour Hyosai 1984 Summer Watermelon St… · 2026-06-08
New Audio Experience Content Introduced! Details Released for Sapporo Beer Museum's Value-Up Opening
Sapporo Beer will reopen the Sapporo Beer Museum on July 1st to commemorate its 150th anniversary. T… · 2026-05-27
Year-Round Sales of Flagship Beer "Yebisu Infinity" Bottles Starting Saturday, April 4 at YEBISU BREWERY TOKYO Celebrating its 2nd Anniversary
To celebrate the 2nd anniversary of YEBISU BREWERY TOKYO, Sapporo Breweries will launch its flagship… · 2026-04-03
Mastering the Value of Yebisu: Launch of the 'Master of YEBISU' Certification System
Sapporo Breweries is launching 'Master of YEBISU', a certification system for restaurant staff who p… · 2026-04-03
Sapporo Draft Beer Black Label 'Saitama Seibu Lions Support Can' to Be Released in Limited Quantities on May 19
Sapporo Breweries Ltd. will release a limited-edition 'Saitama Seibu Lions Support Can' of its Sappo… · 2026-05-18
Japan's oldest surviving beer hall celebrates its 92nd anniversary: Founding festival at 'Beer Hall Lion Ginza 7-Chome Store'
Sapporo Lion will hold an 'Ohanami Beer Hall Concert' on April 8 and 13 to celebrate the 92nd annive… · 2026-04-02
Tracing the Story of Yebisu Narrated by Yuki Yamada. YEBISU BREWERY TOKYO Introduces 'Yebisu Audio Guide' on April 4th for Its 2nd Anniversary!
Sapporo Breweries will introduce a multilingual audio guide, with the Japanese version narrated by Y… · 2026-04-03
"YEBISU BREWERY TOKYO" 2nd Anniversary: "Travelogue" Beer Born from Customer Ideas to be Released in Limited Quantities on Saturday, April 4
Sapporo Breweries releases "Travelogue," a limited yuzu mint ale at YEBISU BREWERY TOKYO on April 4.… · 2026-04-03
Sapporo Holdings First Certified as Ministry of Agriculture, Forestry and Fisheries' "Food Education Practice Excellent Corporation 2026" - Promoting Employee Food Education Based on Lemon's Health Functions -
Pokka Sapporo, a subsidiary of Sapporo Holdings, has been first certified as a "Food Education Pract… · 2026-04-01
Sapporo Draft Beer Black Label 'Evangelion' Design Cans to be Released in Limited Quantities on Tuesday, April 7th
Sapporo Breweries will release limited edition cans of 'Sapporo Draft Beer Black Label' in collabora… · 2026-04-07
French Historic Winery's New Casual Wines "Bellemer Cabernet Sauvignon/Chardonnay" to be Released on Tuesday, March 31st
Sapporo Beer Co., Ltd., a Sapporo Holdings group company, will launch new casual wines "Bellemer Cab… · 2026-03-30
Sapporo Breweries and Tokyo Metropolitan University to Launch Joint Research on the Psychology of Drinking Alcoholic and Non-Alcoholic Beverages in May 2026
Sapporo Breweries Ltd. and Tokyo Metropolitan University will begin full-scale joint research in May… · 2026-05-15
Pokka Sapporo and Kitanagoya City Report Health Study on Daily 30ml Lemon Juice Intake
Pokka Sapporo Food & Beverage Ltd. and Kitanagoya City in Aichi Prefecture reported results from the… · 2026-05-15
Fostering Core Human Resources to Drive DX Promotion! Launching the Practical Program "Business Architect Training"
Sapporo Holdings will launch the practical program "Business Architect Training" from May 2026 to fo… · 2026-05-11
Sapporo Nomigotae <Chomuto> Exceeds 10 Million Units Sold in Approximately 1.5 Months Since Launch
Sapporo Beer announced that its new RTD product, "Sapporo Nomigotae <Chomuto>," has surpassed 10 mil… · 2026-05-08
Announcement of Sapporo Beer 2026 Obon Gift Sets to be Released on Thursday, May 7
Sapporo Beer will launch its 2026 Obon gift sets nationwide on May 7th (Thursday). The lineup, cente… · 2026-05-06
About the Start of Joint Delivery in the Kanagawa Area
Kirin Group Logistics and Sapporo Group Logistics will begin joint delivery efforts in the Kanagawa … · 2026-04-28
Taittinger Selected as Official Champagne for 2026 FIFA World Cup™! Limited Edition Commemorative Bottle to Launch April 28
Taittinger has been appointed the official champagne of the 2026 FIFA World Cup™. A special commemor… · 2026-04-27
Sapporo 'Shizuoka Bakushu' Canned Beer Released in Limited Quantities in Shizuoka on April 28
Sapporo Breweries will release the canned version of its Shizuoka-exclusive 'Shizuoka Bakushu' beer … · 2026-04-27
Two-Week Limited Event "Koime Yokocho" to be Held at Shibuya Yokocho Starting Today, April 27th (Mon)!
Sapporo Breweries will hold a two-week limited event "Koime Yokocho" at Shibuya Yokocho starting Apr… · 2026-04-27
Sapporo Strong Lemon Sour 'Motto Koime' (Even Stronger) to be Released Nationally on April 28 in Limited Quantities
Sapporo Breweries will launch 'Sapporo Koime no Lemon Sour Motto Koime' nationwide on April 28, 2026… · 2026-04-27
Australia Wine [yellow tail] New Product "Gold Moscato," a Sweet, Lightly Sparkling New Sensation Wine, Holds Preview Event
Sapporo Beer to launch sweet, lightly sparkling wine "Gold Moscato" in April 2026, holds preview eve… · 2026-03-30
JAZZ-themed Beer "Bloom Groove" to be Released on May 8th (Friday) at YEBISU BREWERY TOKYO and BLUE NOTE PLACE
Sapporo Beer will release "Bloom Groove," a limited-edition IPA-style beer with a JAZZ theme, on May… · 2026-05-07
"YEBISU Beer Gourmet Grand Prix 2026" to be Held! Preliminary Voting Starts May 8th (Fri)
Sapporo Beer announced the "YEBISU Beer Gourmet Grand Prix 2026," an event co-created by Yebisu beer… · 2026-05-08
Sapporo Draft Beer Black Label THE BAR Surpasses 500,000 Visitors Since Its Opening in 2019
Sapporo Beer's flagship beer bar, "Sapporo Draft Beer Black Label THE BAR" in Ginza, has reached a m… · 2026-05-14