Sapporo Draft Beer Black Label THE BAR Surpasses 500,000 Visitors Since Its Opening in 2019

Sapporo Beer's flagship beer bar, "Sapporo Draft Beer Black Label THE BAR" in Ginza, has reached a milestone of 500,000 visitors since its opening in 2019. Following a successful renovation last July, visitor numbers increased by approximately 20%. Building on this success, the company plans to open a second location, "THE BAR OSAKA," in Umeda, Osaka this summer, and "BEER AJITO" in Ginza in October, aiming to further expand brand touchpoints and offer perfect draft beer experiences.