To All Adult Beer Lovers: "SAPPORO BEER HOLIDAY" to be Held in Sapporo on June 27th (Sat) and 28th (Sun)!

Sapporo Beer Co., Ltd., a group company of Sapporo Holdings Ltd., will hold "SAPPORO BEER HOLIDAY" for two days on Saturday, June 27th, and Sunday, June 28th, at Sapporo Garden Park (former site of the Second Factory). Building on the concept of "an event for adult beer lovers to savor the taste of diverse beers," which was well-received last year, we will offer a total of 9 types of draft beers to provide the deliciousness and enjoyment of beer to everyone in Hokkaido and all beer lovers. This year, we will feature the draft beer "Sapporo Classic Summer Refreshment" exclusively for the event, and "Kaitakushi Consaeru," which is usually sold only during Hokkaido Consadole Sapporo home games, will make its debut (Note 1). At this event, beer will be served in an "Original Beer Glass" (Note 2), which attendees can take home as a souvenir. Special events featuring FM NORTH WAVE and Sapporo City Jazz are also planned, allowing you to enjoy a special time while drinking a variety of beers. Sapporo Beer will continue its efforts to energize Hokkaido, the land where it was born and raised. (Note 1) Offered in limited quantities each day, available while supplies last. (Note 2) Must be purchased for 200 yen (tax included) per glass. ■ Event Overview 1. Event Name SAPPORO BEER HOLIDAY 2. Venue Sapporo Garden Park Chimney Plaza Address: Kita 7-jo Higashi 9-chome, Higashi-ku, Sapporo *This year's event will be held only at the Sapporo Garden Park venue. 3. Dates and Times Saturday, June 27, 2026, and Sunday, June 28, 2026 11:00 AM - 7:00 PM (Last Order 6:30 PM) *The event will proceed rain or shine, but may be canceled in case of severe weather such as typhoons. *For the latest information, please check the special website. 4. Special Website https://www.sapporobeer.jp/entertainment/hokkaido/beerholiday/2026 5. Event Details The lineup includes a total of 9 types of beers, featuring staples like "Sapporo Classic" and "Sapporo Nama Beer Kuro Label," as well as limited editions such as "Kaitakushi Beer Pilsner Unfiltered." This year, "Kaitakushi Consaeru," usually sold exclusively during Hokkaido Consadole Sapporo home games, will be available in limited quantities for the first time. FM NORTH WAVE will also host a special stage, further heating up the venue with MC talks and DJ music play. There will also be live performances by the Sapporo City Jazz Selection Band, playing sophisticated music perfect for enjoying beer. Additionally, the Yukijirushi Megmilk Katsugen Shrine will have a pop-up booth. - Beverages Offered - About the Original Beer Glass At this event, draft beer will be served in an "Original Beer Glass." The price is 200 yen (tax included) per glass. You can take it home as a souvenir after drinking. [Contact for Consumer Inquiries] Sapporo Beer Co., Ltd. Customer Center Tel: 0120-207-800