About the Hit Product Awards / Popular Product Awards Co-hosted by Drug Magazine Co., Ltd. and Yachiyo Kai, an association of healthcare wholesalers, and supported by the Japan Chain Drug Stores Association, these awards are decided by votes from 10 major wholesale companies and leading drug store retailers nationwide to determine the items that have contributed most to market revitalization in the Health & Beauty Care category and daily necessities during the year. The "Shiomaru" salt ramune, which is not salty, was selected for the "Heatstroke Countermeasure Support Award" among the Popular Product Awards.
About "Shiomaru" Salt Ramune That Isn't Salty "Shiomaru" is a non-salty salt ramune that was developed to address concerns such as children not wanting to eat salt tablets because they are too salty, making it easy for anyone to eat. It comes in two refreshing flavors perfect for summer: <Cooling Cider Flavor> and <Cooling Lemon Soda Flavor>. By reducing the amount of salt, which is the cause of saltiness, and balancing the formulation with baking soda and citric acid, it achieves a cool, crisp, and fizzy texture, allowing for enjoyable and delicious salt replenishment, which led to this award. Saraya will continue to strive to support everyone's summer this year.
Product Details Product Name Shiomaru (Cooling Cider Flavor / Cooling Lemon Soda Flavor) Contents 30g Price Open Price Release Date April 1, 2025 (Tuesday) Product URL https://family.saraya.com/products/shiomaru/
Product Features - Salt content is balanced for a taste that can be enjoyed continuously. Reduces salt, the cause of saltiness, and replenishes the body's necessary sodium with baking soda (sodium bicarbonate). - Combination of baking soda + citric acid creates a cool, crisp, and fizzy texture. - Individual packaging-free (zip-lock pouch type) reduces waste & convenient size for carrying. - Soft texture makes it easy to crush in the mouth, safe even for children.
About Saraya Co., Ltd. Saraya Co., Ltd. aims to realize a richer and more fruitful global society with "Hygiene," "Environment," and "Health" as its three core business pillars. Since its founding in 1952, the company has developed and provided products and services such as various cleaning and disinfecting agents, and food products, for both general households and professional settings. In its general household product line, it offers hand sanitizing alcohol, the "Yashinomi Detergent" series that is gentle to people and the planet, the "Arau. Baby" series of additive-free soaps for babies, and the "Lakanto S" series of plant-derived sweeteners made from monk fruit.
FACT BOX
- Source: PR TIMES
- Category: Product Launch