Sato Shokuniku (Agano City, Niigata) will launch the 'Gyoza Main Dish Chinese Series' starting in July 2026, developed in collaboration with the 119-year-old gyoza specialist Hosoya Corporation (Sakura City, Chiba).
First Revolution | The Table Revolution ■ Ready in 5 minutes in a single pan! The ultimate time-performance meal where gyoza is the star. A 2026 survey found that about 80% of people view frozen food as a rational and smart choice, with 'gyoza' being the most frequently used item. However, consumers often felt it was insufficient as a main dinner dish, leading to the contradiction of preparing side dishes and losing time. By incorporating the premium gyoza into Chinese-style stir-fry, the gyoza absorbs the flavors and becomes a gourmet ingredient. This product increases volume by about 20% compared to existing Chinese series, ensuring a satisfying meal.
☑︎ 'One-pan magic' with everything included Ingredients, special sauce, and premium gyoza are combined in a deep-drawn tray. Simply flip it into a frying pan and heat for 5 minutes.
Second Revolution | The Market Revolution ■ Avoiding a head-on collision: The 'Gyoza-Chinese' counter-attack opening a new genre. The gyoza market is currently dominated by large companies in the frozen food section, leading to intense price competition. Instead of competing on the same terms, both companies are proposing a new genre that combines their respective strengths.
☑︎ Trust built over a decade Fusion of 119 years of craftsmanship and expertise in authentic Chinese sauces creates a synergy where '1+1=3'.
Product Overview Series name: Gyoza Main Dish Chinese Series Lineup: Gyoza Subuta (Sweet and Sour Pork), Gyoza Chinjao Rosu (Pepper Steak), Gyoza Chili, Gyoza Hoikoro (Twice-cooked Pork), Gyoza Mabo Eggplant Launch date: Scheduled for July 2026 Sales locations: Nationwide retailers, official online shop, Rakuten Ichiba store, and direct retail stores.
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- Source: PR TIMES
- Category: New Product