Sato Yume and HIS Sign Agreement with Kaiyo Town on Creating New Destinations

Sato Yume Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Shunpei Shimada, hereinafter 'Sato Yume'), a company that produces regional revitalization projects in over 50 areas nationwide, has signed a comprehensive partnership agreement with Kaiyo Town (Mayor: Shigetaka Miura) and H.I.S. Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Shuta Sawada, hereinafter 'HIS') regarding the 'New Destination Creation Project – Destination Create Project' (hereinafter 'DCP') (Note 1).

From left: Mr. Hiroki Hashimoto, General Manager of Chugoku-Shikoku Division at HIS, Mayor Shigetaka Miura of Kaiyo Town, and Mr. Takeshi Asahara, COO of Sato Yume.

(Note 1) 'New Destination Creation Project – Destination Create Project'

A project that creates new travel destinations, encouraging people to reflect on their life goals and renew their lifestyles, ways of living, and ways of working.

• DCP Official Website: https://dcpweb.jp/ • DCP Business Inquiries: https://x.gd/7HWHn

Purpose of the Agreement

Kaiyo Town is located at the southernmost tip of Tokushima Prefecture, facing the vast Pacific Ocean to the southeast. Much of the town is designated as part of the Muroto-Anan Kaigan Quasi-National Park, making it a region of rich natural beauty. It features stunning landscapes that change with the seasons, including the 'Takegashima Underwater Park' with vibrant Edamidoriishi coral and tropical fish, the 'Kaifu River' known as the ultimate clear stream, and the powerful 'Todoroki Falls,' listed among Japan's Top 100 Waterfalls—each showcasing the town's abundant water and greenery.

The town offers diverse activities such as surfing and sea kayaking. It is also known for fresh seafood delicacies like high-end ingredients such as spiny lobster and abalone, as well as local specialties like 'Kancha,' a traditional tea nurtured by Kaiyo’s favorable climate.

Additionally, Kaiyo preserves its historical and cultural heritage, including 'Jomanshi,' Shikoku’s oldest Zen temple, 'Aizome (Kaifu Indigo),' a traditional dyeing craft that embodies the beauty of 'Japan Blue,' and the 'Ohri Komoriuta,' a lullaby passed down through generations.

Sato Yume, together with its capital and business partner HIS, signed a comprehensive partnership agreement with Tokushima Prefecture in March 2025 (Note 2), and has since been supporting initiatives such as training guides for retreat tourism themed around 'Tokushima’s rivers,' while assisting in corporate attraction and visitor flow development.

Now, by signing this new agreement with Kaiyo Town on 'creating new destinations,' Sato Yume and HIS will fully leverage their expertise to develop tourism content incorporating local assets and promote inbound tourism. Through multifaceted collaboration—including creating relational populations and preserving the natural environment—they aim to realize Kaiyo Town’s full potential and contribute to sustainable regional revitalization and development.

(Note 2) Press release dated March 7, 2025 "Sato Yume and HIS Sign Comprehensive Partnership Agreement with Tokushima Prefecture" https://prtimes.jp/main/html/rd/p/000000108.000050855.html

Areas of Collaboration under the Agreement

(1) Regional revitalization and local development.

(2) Promotion of tourism and regional attractions.

(3) Strategy development and implementation for inbound tourism.

(4) Promotion of visitor attraction to tourist facilities and sites.

(5) Creation of relational populations.

(6) Corporate attraction and collaboration.

(7) Advancement of SDGs.

(8) Utilization and conservation of the natural environment.

(9) Promotion of culture, industry, and tourism.

(10) Other matters necessary for achieving the objectives.

Comments from Representatives

Mayor Shigetaka Miura, Kaiyo Town

We are deeply honored and delighted to welcome HIS and Sato Yume—both of whom have agreements with Tokushima Prefecture—and to sign this comprehensive partnership agreement today.

Under this agreement, we will materialize Kaiyo Town’s potential and unleash its charm to the world. By fully leveraging the expertise of both companies, we will work collaboratively across multiple areas—including tourism and inbound strategies, creation of relational populations, and natural environmental conservation—to realize a 'utopia chosen from around the world' that transcends its geographical distance from urban centers.

To build a vibrant community for the next generation, our town will do its utmost. We sincerely hope for your continued support and encouragement, including through hometown tax donations.

Takeshi Asahara, COO, Sato Yume

Kaiyo Town possesses numerous world-class attractions—not only beautiful seas, rivers, and rich nature, but also history, culture, and human activities. We aim to refine these local assets and co-create with residents a 'new destination' where visiting itself becomes the purpose.

This agreement is not merely about tourism promotion; it is the first step toward expanding exchange and relational populations, fostering corporate collaboration, and generating new businesses and employment in the region. By combining HIS’s global network with Sato Yume’s nationwide expertise in accompanying regional revitalization, we will fully commit to building a sustainable future for Kaiyo Town.

Mr. Hiroki Hashimoto, General Manager, Chugoku-Shikoku Division, HIS

Kaiyo Town boasts exceptional tourism resources to be proud of globally—rich water resources represented by the beautiful Pacific Ocean and the clear Kaifu River, the world’s first dual-mode vehicle (DMV), and unique cultural assets such as surfing and Awa indigo dyeing.

It is a highly attractive region that encapsulates Shikoku’s rich nature and culture, and we are confident it holds great potential not only for domestic tourism but also for inbound tourism.

With this agreement, we will combine HIS’s global overseas networks and business experience with Sato Yume’s proven expertise in community-based regional revitalization to increase awareness of Kaiyo Town’s outstanding tourism resources. We also aim to collaborate with local residents to solve various challenges and revitalize the local economy.

Moving forward, we will work together with Sato Yume toward a sustainable future for Kaiyo Town.

Shikoku’s oldest Zen temple, 'Jomanshi'

Unique 'Awa Indigo' crafted using the pristine waters of the Kaifu River

The majestic 'Todoroki Falls,' whose thunderous roar shakes the earth

【Corporate Overview: Sato Yume Co., Ltd.】

Sato Yume is a company specializing in regional revitalization through a hands-on, accompanying approach, with the corporate identity of 'Local Business Incubator—A company that creates businesses rooted in local communities, starting with people.' The company works hand-in-hand with communities in over 50 regions nationwide, supporting them from planning to launching and operating new ventures.

Projects include the 'Entire Line as a Hotel' initiative with JR East Japan (Okutama Town and Ome City, Tokyo), 'NIPPONIA Kosuge: Source Village' (Kosuge Village, Yamanashi Prefecture) under the concept of 'a village of 700 people becoming one hotel,' the 'Forest of Healing' resort development through collaboration between local communities and corporations (Shinanomachi, Nagano Prefecture), and 'Kahokurashi,' a town-run specialty shop and local trading company (Kahoku Town, Yamagata Prefecture). These initiatives all start with people at their core.

Headquarters: Villa Apex Ichigaya 801, 3-4-5 Kudan-Minami, Chiyoda-ku, Tokyo

Established: April 17, 2012

Business Activities: Regional revitalization-focused project production and hands-on consulting

URL: https://sato