Member-Based Public Sauna 'SAUNAGA' Near Nagano Station East Exit Surpasses 100 Monthly Members Just 3 Months After Opening!

SAUNAGA (Saunaga), a public conditioning sauna operated by SWAMP Co., Ltd. (Nagano City, Nagano Prefecture), has surpassed 100 monthly members approximately three months after its opening in April 2026.

As a member-based conditioning sauna, we are deeply grateful for the strong support from our customers. To celebrate reaching this milestone of 100 members in such a short time, we are launching a commemorative campaign—not only for our existing members but also to encourage those who have been curious about saunas but haven’t yet visited, to make sauna a part of their daily routine.

SAUNAGA operates under the concept of "turning sauna from a special treat into a daily conditioning habit." We aim to provide a space where people with busy lives—juggling work, housework, and childcare—can restore their physical and mental well-being and maintain daily performance.

To express our gratitude for reaching this milestone of 100 members, we are launching a special campaign to help those who are interested in saunas but haven’t taken the first step, to begin their journey toward a conditioning routine.

Gift for Monthly Members: "Tonoiri Drink"

As a token of appreciation for our loyal monthly members, we will be giving out "Tonoiri Drink Tickets." Enjoy a refreshing beverage after your sauna session for a more complete conditioning experience.

Trial User Cashback Campaign

For those who sign up for a monthly membership on the same day as their trial visit, we will refund the trial fee of 3,000 yen (*1). This offer is limited to the first 37 applicants—a number chosen in homage to sauna culture. Additionally, we are continuing our ongoing campaign offering free membership for the second month to support those starting their sauna habit.

We believe this is the perfect opportunity for those who have thought, "I’m interested in saunas, but I’m not sure if it’s right for me," or "I’ve wanted to try it, but I’ve never managed to book a visit." Now is the time to experience the "habit of conditioning."

This campaign is limited to the first 37 applicants, offered as a fun, commemorative initiative. The ongoing "Second Month Free" campaign will also continue.

* For users of the weekday-only 60-minute trial plan, the trial fee (2,000 yen) will be refunded.

* Cashback applies to all monthly plans except BASE1.

Service Enhancements in the First 3 Months

Since opening, SAUNAGA has worked to improve services based on member feedback:

- Expanded women’s access hours (2nd and 4th Sundays of each month: 4:00 PM – 6:00 PM) - Launched a weekday-only 60-minute trial plan for 2,000 yen - Introduced Nagano City’s first gushing shower (*self-conducted survey, July 2026) - Collaborated with BRAIN SLEEP to offer nap sauna sessions - Started free rental of exclusive "sauna reclining pillows" for members - Launched dashi salt service to support mineral replenishment during summer

* Based on internal research (as of July 2026)

We will continue to enhance our services based on member feedback, making the "habit of conditioning" even more accessible.

While enriching SAUNAGA’s unique offerings, we remain committed to delivering experiences that bring the "habit of conditioning" closer to everyone.

SAUNAGA’s Vision

SAUNAGA does not aim for sauna experiences that end with "feeling refreshed."

Our goal is to establish a culture of "conditioning habits" in Nagano—where people regularly tune their body and mind, prevent fatigue buildup, and sustain their personal performance.

We want sauna to become a natural, everyday choice—something people visit after work or on weekends, not as a special event.

Moving forward, SAUNAGA will continue to support everyone in Nagano in living healthy, authentic lives through the "habit of conditioning."

Campaign Overview: 100 Monthly Members Milestone

[For Existing Monthly Members]

- Gift: Tonoiri Drink Ticket

[Trial Users & New Members]

- Limited to first 37 applicants: Cashback of trial fee upon monthly membership sign-up on trial day (Standard 100-minute trial: 3,000 yen / Weekday 60-minute trial: 2,000 yen) - Second-month membership fee free campaign ongoing

* Applies to all monthly plans except BASE1

Facility Overview

Facility Name: SAUNAGA (Saunaga) Type: Member-based public sauna Location: 653-45 Kurita, Nagano City, Nagano Prefecture Access: Approx. 15-minute walk or 5-minute drive from Nagano Station East Exit (10 parking spaces available) Facilities: Wooden hip-and-gable sauna, METOS ZIEL heater, cold plunge pool, outdoor relaxation area Official Website: https://sau-naga.com/

Men’s Reservation: https://saunaga.hacomono.jp/reserve/schedule/1/5/

Women’s Reservation: https://beauty.hotpepper.jp/kr/slnH000816738/