SB Innoventure, a subsidiary of SoftBank Corp., signed a partnership agreement with Konohana Ward, Osaka, on May 27 to promote the ward's attractions. As the first initiative, they will create a 'video guidebook' for Konohana Ward within the travel-focused video SNS app 'NewTravel.' The app allows users to watch videos of tourist spots and make reservations, and includes an AI-powered travel itinerary generator. A video posting campaign will begin on June 1.

FACT BOX

  • Source: PR TIMES
  • Category: partnership