WOW WORLD Inc.'s Web Survey Creation System "WEBCAS formulator" Integrates with Instant Win System "Web Campaign System"

SB Gift Inc. (Tokyo Office: Minato-ku, Tokyo; Representative Director: Kiyotaka Yamato) announces that its "Web Campaign System (Instant Win Function)" has begun system integration with the "WEBCAS formulator," a survey system developed and sold by WOW WORLD Inc. (Wow World / Headquarters: Shinagawa-ku, Tokyo; President and CEO: Kazuo Mino).

This integration enables companies to seamlessly achieve a series of steps in their Web survey campaigns: "Survey Response" → "Automatic On-the-Spot Drawing (Instant Win)" → "Immediate Distribution of Digital Gifts (Prizes)." This simultaneously enhances participant satisfaction and dramatically reduces the workload for campaign managers.

Background of Integration: Challenges in Traditional Campaign Operations

In recent years, the importance of market research for deepening customer understanding and survey campaigns for improving loyalty has been increasing for companies. However, traditional operations faced many challenges.

Cumbersome Operational Workload: "Survey forms," "drawing systems," and "prize distribution systems" were independent, requiring staff to manually extract survey response data, create and verify drawing lists, and separately send prizes to winners, leading to complex tasks.

Participant Drop-off: Even after answering a survey, participants often had to wait several weeks for the drawing results, or were notified only upon prize shipment. This led to decreased participant motivation and diminished the value of the campaign experience, contributing to drop-offs.

Solution through Integration: Achieving "End-to-End" from Survey to Drawing to Distribution

The integration of SB Gift's "Web Campaign System" and WOW WORLD's "WEBCAS formulator" resolves these issues. After passing through SB Gift's diverse authentication functions (LINE authentication, serial authentication, etc.), users seamlessly transition to the survey form created with "WEBCAS formulator." Upon completion of the survey, an automatic instant win drawing is immediately executed, and winners receive their digital gifts on the spot.

<Usage Example>

Companies distribute campaign URLs via email, SMS, or other media. When a user accesses the URL, they are first presented with an authentication screen by SB Gift's system (selectable from serial ID input, LINE login, LINE friend addition, etc.). After authentication, they are directed to the campaign top page, where they click the "Answer Survey" button to respond to the survey created with "WEBCAS formulator." Upon completing the survey, an instant win drawing is executed on the spot, and a results page is displayed. Winners receive their digital gifts immediately on the screen.

About the Instant Win Function "Web Campaign System"

https://www.softbankgift.co.jp/service/webcampaignsystem This is a promotional campaign platform provided by SB Gift Inc. that realizes an "on-the-spot win" instant drawing mechanism at low cost and with short delivery times. It can be implemented quickly starting from ¥100,000 per month, with the shortest possible setup in 4 weeks (*). SB Gift supports everything from campaign site construction to operation, allowing campaigns to be easily launched without requiring specialized knowledge or complex personal information management. Application conditions can be flexibly set according to the campaign's objectives, such as "authentication conditional on adding a LINE friend" or "serial authentication."

(*) For standard menu offerings. May vary depending on specifications.

About the Survey and Form Creation System "WEBCAS formulator"

https://www.webcas.jp/formulator/

"WEBCAS formulator" is a system that allows users to easily create Web surveys, event application forms, campaign entry forms, inquiry forms, and more, even without technical knowledge. Collected information is stored in a secure database under high security and can be aggregated and analyzed in real-time. It supports Web forms for PCs, smartphones, and tablets. Various types of surveys and forms can be created, including login-restricted surveys, surveys with branching questions based on answers, and matrix surveys.

About SB Gift Inc.

SB Gift Inc. offers digital gift services such as "Pochi-tto Gift," which allows easy gift sending via email or LINE, regional revitalization coupons that contribute to local revitalization, and Web campaign systems. Leveraging its extensive implementation experience and know-how, the company provides solutions that meet the diverse needs of its customers.

Company Name: SB Gift Inc.

Representative: Representative Director Kiyotaka Yamato

Location: Fukuoka Office 810-8660 Fukuoka City, Chuo-ku, Jigyohama 2-2-2

Tokyo Office 105-0004 Shimbashi Square Building 2F, 5-14-10 Shimbashi, Minato-ku, Tokyo

Established: September 2006

Capital: 35 million yen

Business Activities: Provision of digital gift services and O2O solutions

URL: https://www.softbankgift.co.jp/

About WOW WORLD Inc.

WOW WORLD supports companies in solving challenges in marketing activities and customer success through the planning, development, and sales of communication systems centered on email distribution and form creation, such as "WEBCAS," and engagement solutions like "WOW engage."

Main Business Activities:

- Development and sales of the communication system "WEBCAS" series

- Development and sales of the engagement solution "WOW engage"

- Consulting and production of email content and Web surveys

Established: April 1995

Headquarters Location: 7-20-9 Nishi-Gotanda, Shinagawa-ku, Tokyo

Representative: President and CEO Kazuo Mino

URL: https://www.wow-world.co.jp