SEAPORT, an apparel brand based in Tsuruga City, Fukui Prefecture, today opened its teaser site on its official online store in preparation for its full launch in July 2026. Along with the brand launch, the company announced the start of a recruitment campaign for partner stores to display its main visual teaser posters, targeting restaurants, shops, and creative spaces primarily in Fukui Prefecture.

Official Online Store (Teaser Site): https://seaport.fashionstore.jp/

[1. Background and Concept of the Brand: Why Launch from Tsuruga?]

SEAPORT is a streetwear brand originating from Tsuruga, with the concept of 'the fusion of traditional scenery and modern street culture.'

Tsuruga City, which has flourished as a port and railway town since ancient times, possesses a unique history and beautiful landscapes. The brand aims to sublimate the unique identity of this city and the local pride of its residents into graphic designs full of street sensibility, proposing them as new real clothes.

Driven by a strong desire to 'send out a culture from this city that can compete nationally and globally,' the project was launched together with local friends and fashion creators. The goal is not merely to sell clothing but to create a new ecosystem for youth culture originating from a local region.

'VINTAGE ARCH' inspired by the torii gate of Kehi Shrine, and 'THE THUNDERBOLT' displaying local pride and Tsuruga's history with a red lightning bolt.

*The images are concept designs under production. Actual designs may differ.

[2. Teaser Poster Project Involving the City of Tsuruga]

Ahead of the first collection announcement in July, an impactful main visual (teaser poster) has been created, crossing over Tsuruga's iconic scenery with modern street design.

Accordingly, SEAPORT is widely recruiting 'partner stores that will help create and energize a new culture from the local area.' This initiative involves displaying one poster inside stores such as cafes, beauty salons, apparel shops, and restaurants in Tsuruga City and neighboring areas.

Participating stores will receive the following benefits:

Store PR on Official SNS: The brand will fully introduce and promote the store as a 'poster partner store' on its official TikTok, Instagram, etc.

Free Provision of Original Stickers: The brand will provide original graphic stickers along with the poster, which stores can distribute for free to customers.

Treating the entire city as a street gallery, the brand aims to bring a fresh breeze to Tsuruga while valuing connections with the local community.

[3. Future Outlook]

Towards the full launch in July 2026, the brand plans to sequentially release lookbooks on official SNS, distribute promotional videos, and implement real-world initiatives involving the local community. Please look forward to SEAPORT's challenge.

Brand Name: SEAPORT

Launch Timing: July 2026

Main Base of Activities: Tsuruga City, Fukui Prefecture

Official Online Store: https://seaport.fashionstore.jp/

Official Instagram: @seaport.local.pride

Official TikTok: @seaport₋turuga

Official YouTube: Link🔗

Official X: @SEAPORTturuga

Teaser videos are now available on various SNS!

FACT BOX

  • Source: PR TIMES
  • Category: New Product