Webinar on 'New Public Relations Strategy in the AI Era' to be Held on July 28, 2026

Secondz Digital Co., Ltd. (Headquarters: Yokohama, Kanagawa; CEO: Tatsuya Itai; hereinafter 'Secondz Digital') will host a webinar titled 'New Public Relations Strategy in the AI Era' on Thursday, July 28, 2026, from 12:00 to 13:30.

The webinar will feature Bilcom, a leader in strategic public relations, and Secondz Digital, a pioneer in AI search optimization (AEO), who will jointly present new approaches to PR strategy and KPIs in the age of AI.

Who Should Attend

- PR professionals who feel limited by traditional PR effectiveness metrics

- Marketers aiming to expand brand awareness in the generative AI era

- PR managers concerned with brand safety and information accuracy

Webinar Overview

"Is your company being accurately described by AI?"

Traditionally, PR success was measured by media coverage. However, with the rise of AI-powered search tools like ChatGPT and Copilot, media-published information is now reused as "AI knowledge" and influences user recommendations. In this webinar, Bilcom and Secondz Digital will reveal how to build effective PR strategies and KPIs for the AI era.

Date & Time: Tuesday, July 28, 2026, 12:00–13:00 Location: Online (archived session available) Fee: Free Organizer: Secondz Digital Co., Ltd. / Co-organizer: Bilcom Co., Ltd. Registration: https://secondz.digital/event/event_2026-07-28?organizationId=3030

Program

[Part 1] Building Media Awareness and Creating 'Authoritative Information Sources' for AI to Reference / Bilcom Co., Ltd.

[Part 2] Optimizing and Managing 'AI Penetration Rate' in AI Search / Secondz Digital Co., Ltd.

Speakers

Yu Endo, Marketing / PR, Secondz Digital Co., Ltd.

Yu began his career as an engineer and joined Baycurrent Consulting, where he worked as an IT consultant for nine years, supporting major clients in finance (securities, banking) and public sectors. Leveraging both strategic and operational perspectives, he now leads initiatives to build AI-native organizations, including enterprise-wide AI adoption and citizen development.

Mika Natsuzawa, Director, Strategic Planning Division, Bilcom Co., Ltd.

With over 20 years of experience in branding and marketing, Mika transitioned from the SP industry to PR. She has led integrated PR teams for major corporations such as Asahi Kasei Home Products and Matsumotokiyoshi Kokokara & Company.

Company Overview

Company Name: Secondz Digital Co., Ltd. Headquarters: 5-14 Kingakukan-cho, Kanagawa-ku, Yokohama, Kanagawa Minatomirai Office: 3-7-1 Oceangate Minatomirai, Nishi-ku, Yokohama, Kanagawa Secondz Digital leverages generative AI and large language models (LLMs) to support enterprises in AI adoption and AI search optimization (AEO). The company offers end-to-end services from AI strategy design and data infrastructure development to AI product creation and implementation. URL: https://secondz.digital/

• AI Consulting Business Supports enterprises from AI strategy conception to implementation and adoption. Offers cross-functional AI × RevOps solutions for sales, marketing, and customer success, enhances data analytics platforms using AI agents, and supports organizational transformation. URL: https://secondz.digital/revops

• AI Search Platform Business Provides 'secondz Agentsense,' an AI search platform that visualizes how companies and services appear in AI search results and drives improvements. Supports monitoring AI recognition and reference patterns, and provides actionable insights. URL: https://secondz.digital/lp-aeo-01

CEO

Tatsuya Itai, Representative Director Graduated from the Department of Information and Intelligent Systems, Faculty of Engineering, Tohoku University. Worked in software development at Gree Corporation. Later contributed to the launch of the job-hunting site AMBI at En-Japan Inc. and led the launch of multiple businesses, including an AI helpdesk, at PKSHA Technology Co., Ltd. Founded Secondz Digital in 2019, focusing on enterprise transformation through AI search optimization, generative AI utilization, AI enablement, and AI strategy consulting.

Contact

Secondz Digital Co., Ltd. Public Relations Contact: Kamata Email: [email protected]