Color Contact Lens 'Belleme' Releases WebCM Featuring Haruka Fukuhara and New 'Watery Glow' Colors

SEED Co., Ltd., a contact lens manufacturer, has released a new WebCM titled 'Today, I am Watery Glow Contact Lenses' featuring actress Haruka Fukuhara to commemorate the release of new colors for the 'Belleme' color contact lens brand, which allows users to choose the look they desire.

The CM showcases the unique 'watery glow' effect of the two new colors while highlighting the eyes. The new additions are 'Melty Gloss,' offering a melting watery glow, and 'Dewy Gray,' offering an ephemeral watery glow. Viewers are invited to focus on Fukuhara's expressions and eyes wearing the lenses, which embody each concept.

The CM was filmed with outfits and veil backgrounds tailored to each color concept. For 'Melty Gloss,' Fukuhara wore a soft, gorgeous expression against a warm background, while for 'Dewy Gray,' she presented a mature and elegant expression against a chic background.

Comment from Haruka Fukuhara: 'The new Belleme colors are 'watery glow' lenses that create a moist look as if you are wearing a veil of light. Melty Gloss creates a melting brown look, while Dewy Gray gives a fragile and ennui gray look—both are very cute!'

Product Overview: 'Belleme' is a daily disposable color contact lens brand launched in April 2022. The newly added 'Melty Gloss' creates a three-dimensional, glowing look with a crescent-shaped highlight, while 'Dewy Gray' offers a sophisticated look with depth through its radial design.