Sega Fave to Release 'Anpanman Puni Puni Donut Shop' on August 6, 2026

Sega Fave Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yukio Sugino) will release 'Kurukuru PON! Anpanman Puni Puni Donut Shop' (Suggested Retail Price: 6,820 yen, tax included) on Thursday, August 6, 2026, as part of the popular 'Anpanman Pretend Play' series.

This product is an experiential toy that allows children to take on the role of a donut shop clerk. By placing a donut in the central 'Donut Machine' and pulling the lever, the machine rotates with orange lights and realistic frying sounds. A special mechanism causes the donut to pop out with a 'PON!' sound when a button is pressed after cooking. Character voices from Anpanman and Baikinman further enhance the play experience.

The donuts are made of a soft material, making them easy for young children to handle with tongs for the first time. The set includes six donuts in total, including character-themed designs, along with four topping parts such as 'Anpanman Colorful Chocolate Spray' and 'Baikinman Mint & Chocolate Spray.'

Educational elements include a numbered tray (1-6) for learning counting in sync with the character voices. The interactive play, involving buttons and levers, also helps develop fine motor skills. The product will be available at toy specialty stores, department stores, mass retailers, and online shops nationwide.