Shohei Ohtani Ambassador 10th Anniversary Event 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey' Announced! Special Interview Video Released Today

Seiko Watch Corporation (President, CEO, and CCO: Shinji Hattori; headquarters: Chuo-ku, Tokyo) will host the special event 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey' in Tokyo (July 3–5, 2026) and Osaka (August 1–2, 2026) to celebrate Shohei Ohtani of the Los Angeles Dodgers becoming a brand ambassador for 10 years. Additionally, a special video interview reflecting on Ohtani's 10-year journey with Seiko will be released today, June 17, 2026, at noon. A new commercial starring Shohei Ohtani, titled '<King Seiko> The Newest Classic 2026,' will also begin airing on the same day.

Today, people around the world are captivated by every pitch and swing of Shohei Ohtani, whose achievements continue to inspire widespread admiration, emotion, and courage. Since 2016, Seiko has proudly appointed Ohtani as its domestic brand ambassador. Starting in 2026, he will also serve as a global ambassador, expanding our brand's reach internationally.

To mark this milestone 10th anniversary, Seiko will host the special event 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey,' reflecting on the past decade together and focusing on Ohtani's unwavering philosophy toward time—his 'SHO-ism.'

The event will feature exclusive content that embodies Ohtani's philosophy of time, including rare interview footage collected over 10 years, a display of past advertising graphics from <King Seiko>, <Seiko Prospex>, and <Seiko Astron>, and an exhibition of past limited-edition watches created for Shohei Ohtani. We sincerely invite you to attend.

Event Overview: 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey'

▼ Tokyo

Dates: July 3 (Fri) 14:00–19:00

July 4 (Sat) 11:00–19:00

July 5 (Sun) 11:00–18:00

Venue: 6-35-6 Jingumae, Shibuya-ku, Tokyo

▼ Osaka

Dates: August 1 (Sat) – 2 (Sun), 2026, 11:00–19:00

Venue: Knowledge Plaza, North Tower, Grand Front Osaka

Official Website: https://www.seikowatches.com/jp-ja/special/sho-ism/

※ Admission to the Tokyo venue requires prior reservation.

Additionally, visitors who register for a Seiko ID or follow and present either the official Instagram or official Facebook account will receive an exclusive event sticker.

※ Stickers are provided in sufficient quantities, but distribution will end once supplies run out.

・10 Years Journey

We will display words from Ohtani about his relationship with 'time,' drawn from exclusive Seiko interviews conducted over the past 10 years.

・Large Theater Display with Giant LED

A theater-style exhibition using a 6-meter-long LED screen will showcase Seiko and Shohei Ohtani's journey over the past decade, including past creative campaigns.

New <King Seiko> CM: 'The Newest Classic 2026'

Story

Shohei Ohtani, who has grown up immersed in baseball—a sport bordering on culture—has forged a new legacy.

Wearing the 'VANAC,' which inherits 1970s tradition while pioneering new possibilities, he throws a ball at a classic stadium—symbolizing his determination to move forward on his own terms.

Beyond inherited time,

I want to carve my own time.

The Newest Classic

KING SEIKO

CM Details

CM Title: <King Seiko> 'The Newest Classic 2026'

Starring: Shohei Ohtani

Release Date: June 18, 2026 (Thu)

Available on YouTube (Seiko Watch Japan Official Channel):

【URL】

<King Seiko> 'The Newest Classic 2026' (15 seconds)

: https://youtu.be/WV3YAN4z9_o

Seiko | Shohei Ohtani 10 Years Special Interview

A special video interview in which Shohei Ohtani reflects on his 10-year journey with Seiko and shares his thoughts for the future has been released.

Excerpt from the interview:

─── On Seiko watches throughout your journey

Ohtani: Seeing my own watch model released, or versions reflecting my team's colors, brought joy not just to me but also to the people around me. I feel we’ve created many wonderful memories together. (Continued)

─── Changes over the past 10 years

Ohtani: In the past two years, I got married and had a child, so my personal life has changed a lot. (…) I believe past memories shape the present, and I hope to keep moving forward into the future.

─── Your vision for 10 years from now

Ohtani: For a player, turning 40 might be a benchmark. The key is how well I can maintain my performance. Personally, I look forward to each year—how my child will grow, etc. (…) It’s an age where I think about how to conclude my playing career, which feels both bittersweet and exciting.

Release Date: June 17, 2026 (Wed)

Available on YouTube (Seiko Watch Japan Official Channel):

: https://youtu.be/1eB5QRNX3Ng

<Shohei Ohtani Profile>

Born in 1994 in Iwate Prefecture.

Height: 193 cm, Weight: 95 kg, Right-handed pitcher, Left-handed batter.

2012: Joined Hokkaido Nippon-Ham Fighters as the 1st-round draft pick.

Gained attention as a 'two-way player' excelling both as a pitcher and batter.

2016: Contributed to the Fighters' Japan Series victory with dual excellence, earning Pacific League MVP.

2018: Joined the Los Angeles Angels, winning the AL Rookie of the Year.

2021: Recorded 46 home runs as a batter and 9 wins as a pitcher, winning AL MVP.

2023: Achieved double-digit wins and home runs for two consecutive years—the first in history. Won AL MVP unanimously for the second time.

2024: Transferred to the Los Angeles Dodgers. Achieved MLB’s first-ever 50 home runs and 50 stolen bases in a single season.

Won the NL Home Run and RBI titles, led the team to a World Series victory, and earned NL MVP. In 2025, while pitching in 14 games, he hit a career-high 55 home runs.

Achieved back-to-back World Series titles and secured his fourth MVP in three consecutive years.