Making 7-Eleven's 'Freshly Made' Items More Convenient and Accessible: '7NOW Mobile Order' for Fried Foods and '7-Cafe Bakery' Launches Nationwide on Wednesday, April 1st

Seven-Eleven Japan Co., Ltd. (Chiyoda-ku, Tokyo; President: Tomohiro Akutsu; hereinafter "the Company") will launch a new service, '7NOW Mobile Order,' nationwide on Wednesday, April 1, 2026, allowing customers to order items prepared in-store via smartphone and pick them up at a designated store (*1).

This service was developed as a 'new shopping experience' within '7NOW,' the delivery service that allows customers to order 7-Eleven products via a dedicated smartphone app for delivery in as little as 20 minutes. Customers can order the exact quantity they need of 'freshly made' items such as fried foods and '7-Cafe Bakery' products.

Starting this spring, the Company has adopted 'Live-Meal' as a new concept for 'freshly made' products, aiming for a world where customers can enjoy the taste of 'freshly fried, freshly baked, and freshly brewed' items at any time in nearby stores. '7NOW Mobile Order' is being promoted as part of this initiative.

Moving forward, the Company will continue to work on creating more convenient and new shopping experiences to meet the changing lifestyles and needs of our customers.

*1: The start date may vary depending on the store.

Background of the Service Launch

While it is said that opportunities for home-frying have decreased recently, many people express that they 'love fried foods,' and there is growing demand to 'purchase fried foods outside,' especially for dinner. On the other hand, the Company has received feedback from customers stating that 'it is difficult to get enough fried side dishes for the whole family at 7-Eleven.' Additionally, stores face challenges such as 'it is difficult to prepare enough fried food during times when sales are hard to predict.'

This service was developed as a mechanism to solve these 'customer needs' and 'store challenges/anxieties' simultaneously. We have established a system where items are prepared after an order is received, allowing customers to pick up 'what they want, in the amount they want' at their own convenience. We are launching this model as a way to improve customer convenience while simultaneously addressing social issues like food waste reduction and alleviating challenges in store operations.

Furthermore, by including '7-Cafe Bakery' products, which will be available in approximately 18,000 stores by the end of fiscal year 2026, in '7NOW Mobile Order,' we will provide the taste of freshly baked goods to even more customers.

Service Features

① Pick up 'freshly made' products

The lineup includes fried foods like croquettes and fried chicken, as well as '7-Cafe Bakery' items baked in-store (*2).

*2: Availability varies by store.

② Easy ordering via dedicated app

The design is simple: select the pickup store, items, and quantity, and complete payment within the '7NOW' app. You will receive a notification in the app when your order is ready at the store.

③ Same price as in-store

Since this is a service for picking up at the store, the prices are the same as in-store. You can use it with the same feeling as your regular shopping.

④ Responding to diverse needs

Dinner...