What companies or entities entered into the partnership agreement on April 10, 2026, to promote Seika Town?

Seven-Eleven Japan Co., Ltd. and Seika Town, Soraku-gun, Kyoto Prefecture, concluded the partnership agreement on April 10, 2026.

Who are the key officials representing Seven-Eleven Japan and Seika Town in the partnership agreement?

Tomohiro Akutsu is the President of Seven-Eleven Japan, and Masami Sugiura is the Mayor of Seika Town, both involved in the agreement.

What is the official name of the agreement signed between Seven-Eleven Japan and Seika Town?

The official name of the agreement is the 'Partnership Agreement to Promote the Charm of Seika Town' signed on April 10, 2026.

What are the main goals of the collaboration between Seven-Eleven Japan and Seika Town?

The collaboration aims to promote the 'Science City Seika Town' brand, subculture, community welfare, health improvement, and regional revitalization.

Which PR character will be used in promotional activities under the partnership agreement between Seven-Eleven Japan and Seika Town?

The Seika Town PR character 'Kyomachi Seika' will be used in promotional activities as part of the partnership agreement.

Seven-Eleven Japan and Seika Town Conclude a 'Partnership Agreement to Promote the Charm of Seika Town'!

Published Apr 11, 2026 3:30 AM ・ Updated Jun 17, 2026 2:13 AM ・ 2 min read ・ Source: PR TIMES

Seven-Eleven Japan and Seika Town, Kyoto, signed a comprehensive partnership agreement to promote regional revitalization. The partnership will focus on promoting the town's charm and boosting subculture utilizing the official PR character, 'Kyomachi Seika'.

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) and Seika Town, Soraku-gun, Kyoto Prefecture (Mayor: Masami Sugiura) concluded the "Partnership Agreement to Promote the Charm of Seika Town" on Friday, April 10, 2026, aimed at a comprehensive alliance to promote regional revitalization.

This agreement aims for both parties to collaborate and cooperate in promoting the appeal of the "Science City Seika Town" urban brand, alongside initiatives such as subculture promotion, community welfare, health improvement, and regional revitalization through the town's PR character "Kyomachi Seika" and other means.

Collaborative Items (1) Matters related to promotional activities utilizing the Seika Town PR character "Kyomachi Seika" (2) Matters related to expanding the exchange population through subculture promotion (3) Matters related to strengthening the brand power of "Science City Seika Town" (4) Other matters deemed necessary by Party A and Party B in the course of advancing collaboration and cooperation.

Kyomachi Seika

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Source: PR TIMES
Category: Partnership

Seven-Eleven Japan and Seika Town Conclude a 'Partnership Agreement to Promote the Charm of Seika Town'!

⚡ Key Points

Kyomachi Seika

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