Get 'World's First Fully Circular PET Bottle Green Tea' with a Secret Word! Seven-Eleven Japan Launches Recycling Campaign in Mie Prefecture

Seven-Eleven Japan Co., Ltd. will hold a regional recycling campaign in select stores in Mie Prefecture from June 1 to June 30, 2026. During this period, customers who find a 'secret word' on in-store posters or recycling machines and present it at the register will receive one bottle of 'Hajime Green Tea,' made entirely from recycled PET resin, on a first-come, first-served basis (limited to 100 per store). Additionally, stores equipped with recycling machines will offer a promotion where customers earn 1 nanaco point per bottle recycled. Seven-Eleven began installing recycling machines in 2017 and currently operates 4,677 units nationwide.