Seven-Eleven Japan Releases Collaborative Web CM for Smoothies Featuring Idol Group FRUITS ZIPPER

Seven-Eleven Japan Co., Ltd. announced the release of a new web commercial titled 'Pure in the Smoothie' on June 2, 2026, marking a creative collaboration between its 'Seven Cafe Smoothie' brand and the popular idol group FRUITS ZIPPER.

The commercial pays homage to the group's hit song 'Pure in the World,' with the original music video crew reuniting for this production. All seven members—Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase—appear in specially designed costumes inspired by the colorful smoothies. The video highlights products such as the Berry Berry Yogurt Smoothie and Acai Banana Smoothie, featuring the members declaring themselves 'Smoothie-ppers.'

In addition to the video, Seven-Eleven is running a nationwide in-store broadcast featuring the group's voices from June 3 to June 16. A social media campaign on X (formerly Twitter) is also underway until June 8, offering fans a chance to win signed instant photos (cheki). The company plans to release further collaborative content on its dedicated special site to maintain momentum for the smoothie line.