Hokkaido-Exclusive! 'Cube Bread' Series Made with Hokkaido Wheat: 'Double Chocolate Cream' and 'Cheesy Onion' Launch!

Seven & I Holdings Co., Ltd. (headquartered in Chiyoda-ku, Tokyo; President and CEO: Tomohiro Akutsu) announces the launch of two new items in its square-shaped 'Cube Bread' series—'Double Chocolate Cream' and 'Cheesy Onion'—at Seven-Eleven stores across Hokkaido starting Tuesday, June 16.

The newly launched 'Cube Bread' series uses wheat grown in Hokkaido and is crafted with attention to delicious taste, satisfying volume, and an adorable appearance. The design aims to spark excitement and joy the moment it's held.

'Cube Bread' Series

Cube Bread with Double Chocolate Cream

Price: 218 JPY (235.44 JPY including tax)

Launch Date: Starting June 16 (Tue), rolling out gradually

Sales Area: Hokkaido

Deliciousness from cocoa-flavored dough and two types of chocolate cream

The bread is baked using moist, cocoa-flavored dough made with Hokkaido-grown wheat. It is generously filled with two types of chocolate cream: rich chocolate cream and light chocolate whipped cream—offering a dessert-like experience.

Cube Bread with Cheesy Onion

Price: 198 JPY (213.84 JPY including tax)

Launch Date: Starting June 16 (Tue), rolling out gradually

Sales Area: Hokkaido

Cheese paste kneaded into the dough stimulates the appetite!

The dough, made with Hokkaido-grown wheat, is blended with cheese paste and topped with savory sautéed onions, cheese, and mayonnaise. A filling product perfect for a meal.

Comment from the Product Manager

The 'Cube Bread' series stands out with its cute and eye-catching appearance on store shelves. Following the launch of these first two items, we plan to gradually introduce more new products.

We also emphasize the use of high-quality ingredients, such as Hokkaido-grown wheat, and value initiatives promoting local production for local consumption. We aim for this series to become a long-loved brand that delivers both great taste and the joy of choosing.

※ Prices may vary by store.

※ Tax-inclusive prices are calculated at the reduced tax rate of 8%.

※ Product availability may end early due to stock depletion or other circumstances.

※ Some stores may not carry certain items, or product names and specifications may differ.

※ Images are for illustrative purposes only.

※ For sales area classifications: https://www.sej.co.jp/products/area/

※ Information is current as of the announcement date. Please check the official website for the latest updates.