Juicy & Fluffy Texture! 'Freshly Baked Juicy Salt Bread' Launches Nationwide from June 16 (Tue)

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will begin rolling out its new 'Freshly Baked Juicy Salt Bread' at Seven-Eleven stores nationwide from June 16 (Tuesday) through its in-store 'Seven Cafe Bakery' oven-fresh program. (※1)

'Seven Cafe Bakery' products are finished with in-store oven baking, delivering a rich aroma and satisfying texture. Customers appreciate being able to enjoy authentic bakery flavors conveniently at Seven-Eleven.

The 'Freshly Baked Juicy Salt Bread' offers a crispy exterior and a soft, fluffy interior. Its perfectly balanced saltiness enhances the flavor, making it an excellent pairing with freshly brewed Seven Cafe coffee. Enjoy this indulgent, just-baked taste to elevate your morning routine.

※1 Available only at participating stores

Website URL: https://www.sej.co.jp/products/sevencafebakery/

Rich fermented butter meets delicate saltiness for a lingering, savory taste

Freshly Baked Juicy Salt Bread

Price: ¥149 (¥160.92 including tax)

Launch Date: Starting June 16 (Tuesday)

Sales Area: Nationwide

For participating 'Seven Cafe Bakery' stores, please check the official website.

URL: https://www.sej.co.jp/products/sevencafebakery/

Crafted with premium flour for a fluffy texture

We use high-quality flour, also favored by specialty bakeries, to achieve a soft and fluffy texture. To ensure a crispy outer layer, each loaf is finished with in-store oven baking before serving.

Perfectly balanced saltiness for a satisfying aftertaste

※Image is for illustrative purposes only

Layers of fermented butter-enriched margarine are generously wrapped into the soft dough and baked to perfection. The subtle saltiness enhances the rich, aromatic flavor, creating a deeply satisfying and memorable taste experience.

'Seven Cafe Bakery' Product Lineup (Examples)

Freshly Baked Fluffy Melon Pan

Price: ¥149 (¥160.92 including tax)

Sales Area: Nationwide

※Available only at 'Seven Cafe Bakery' participating stores

A popular item from Seven Cafe Bakery, this melon pan features a moist, flavorful dough with a crisp exterior and soft, fluffy interior.

Freshly Baked Crispy Croissant

Price: ¥176 (¥190.08 including tax)

Sales Area: Nationwide (excluding Okinawa)

※Available only at 'Seven Cafe Bakery' participating stores

A buttery, aromatic croissant with a signature crispy texture.

Freshly Baked Chocolate Cookie

Price: ¥186 (¥200.88 including tax)

Sales Area: Nationwide (excluding Okinawa)

※Available only at 'Seven Cafe Bakery' participating stores

A new-texture chocolate cookie offering a delightful contrast between a crisp exterior and a moist interior.

Freshly Baked Mentai France

Price: ¥232 (¥250.56 including tax)

Sales Area: Nationwide

※Available only at 'Seven Cafe Bakery' participating stores

The French bread dough is baked at high temperatures, creating a fragrant, crisp exterior and a chewy, soft interior. Filled with a rich mentaiko sauce made from pollock roe, butter, and mayonnaise, it bursts with savory umami in every bite.

Freshly Fried Curry Pan

Price: ¥167 (¥180.36 including tax)

Sales Area: Nationwide

※Product specifications and pricing may vary by region.

Upgraded with enhanced sweetness from fruits, depth from vegetables, and rich meaty umami. Try the newly refined curry pan with its deeply satisfying, lingering flavor.

Freshly Fried Sugar Donut

Price: ¥130 (¥140.40 including tax)

Sales Area: Tohoku, Ibaraki, Saitama, Chiba, Tokyo, Kanagawa, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, Kyushu, and Okinawa

Enjoy this fluffy donut fresh out of the fryer, generously coated with granulated sugar.

※Please take sugar at purchase, place it in the bag, shake, and enjoy.

Freshly Fried Sausage Donut

Price: ¥149 (¥160.92 including tax)

Sales Area: Nationwide (excluding Hokkaido)

Pork sausage is wrapped in a soft, chewy dough. Designed with a convenient size and price for snacking or as a treat.

For store availability and product details, please visit:

URL: https://www.sej.co.jp/products/sevencafebakery/

Comment from the Product Manager:

'We are excited to introduce salt bread to our popular 'Seven Cafe Bakery' lineup. With each bite, you’ll experience the rich depth of fermented butter and a juicy, soft texture, creating a crave-worthy flavor that makes you reach for the next bite. We encourage customers to enjoy this indulgent morning treat with a freshly brewed cup of Seven Cafe coffee.'

※Prices may vary by store.

※Tax-included prices are calculated at the reduced tax rate of 8%.

※Products may become unavailable at stores due to stock depletion or other circumstances.

※Some stores may not carry certain items, or product names and specifications may differ.

※Image is for illustrative purposes only.

※Regional sales classifications: https://www.sej.co.jp/products/area/

※Information is current as of publication. For the latest updates, please visit the official website.