When and where is the webinar held?

July 1, 2026, 14:30-16:00 JST, delivered online via Zoom. Registration is available at sembear's landing page. Attendance is free.

Who is the featured speaker?

Takayoshi Kawai, former Tokai University professor and representative of the Public Communication Research Institute, a leading city promotion researcher.

What is City Promotion 2.0?

A framework by Kawai that shifts the goal from attracting permanent residents to creating 'related population' engagement, measured by the mGAP metric.

Who is the target audience for this event?

Municipal government employees involved in city promotion, public relations, planning, or related-population initiatives.

What practical takeaways does the webinar offer?

Attendees learn how to set outcome-linked KPIs, build reproducible evaluation processes, and design daily operational metrics beyond annual surveys.

sembear LLC Hosts Free Webinar on City Promotion with Leading Expert Takayoshi Kawai

Published Jun 4, 2026 12:00 PM ・ Updated Jun 14, 2026 12:05 AM ・ 2 min read ・ Source: PR TIMES

sembear LLC will hold a free 90-min webinar on July 1, 2026 for municipal staff, featuring city promotion expert Takayoshi Kawai discussing goal-setting and the mGAP outcome metric framework.

sembear LLC (Shibuya, Tokyo; CEO Kotaro Haruta) will host a dialogue webinar titled 'What Really Matters in City Promotion' on July 1, 2026, 14:30-16:00 JST via Zoom. Guest speaker Takayoshi Kawai, former Tokai University professor and head of the Public Communication Research Institute, coined 'City Promotion 2.0,' which reframes the goal from gaining permanent residents to fostering regional engagement (related population). His mGAP metric measures community participation volume. The session pairs Kawai's theory with sembear's digital marketing expertise to help municipal staff define purpose, set outcome-linked KPIs, and build reproducible evaluation frameworks. Topics include aligning internal language on promotion goals, quantifying 'related population' growth, designing daily operational metrics beyond annual surveys, and ensuring continuity when staff rotate. Attendance is free and open to municipal employees in public relations, planning, and city promotion roles.

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Source: PR TIMES
Category: Event・セミナー

sembear LLC Hosts Free Webinar on City Promotion with Leading Expert Takayoshi Kawai

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