Special Dialogue Released: Becoming an Insurance Company Chosen by AI — NN Life and CIEN Discuss the Future of Insurance Distribution. Keynote Interview from 'InsuranceEXPO 2026' Now Public!

Seminar Info Inc. (Headquarters: Chuo-ku, Tokyo; Representative: Wataru Konishi) and Goodway Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Co-Representatives: Shuji Fujino, Motoyuki Watanabe) have released a special interview article featuring keynote speakers of the inaugural exhibition-style event 'InsuranceEXPO 2026,' to be held on Thursday, July 23, 2026, at Otemachi Place Hall & Conference.

This time, as part of the 'Key Figures Driving Insurance DX' series, a roundtable discussion was held with Mr. Shuji Kobashi, General Manager of Business Development at NN Life Insurance Co., Ltd., Ms. Keiko Maido, Director at CIEN Inc. and Business Development Division at Hokan Group Co., Ltd., and Mr. Daichi Morita, Manager at CIEN Inc. Looking ahead to a near future where generative AI and AI agents become widespread, the three discussed a new perspective: 'An era where being chosen by AI ultimately leads to being chosen by customers,' along with the information and data strategies insurance companies must adopt today.

Read the full interview article

Highlights from the Special Interview (Excerpts)

① In the AI Era, the Meaning of 'Being Chosen' Is Changing (A Sense of Crisis Around AI Visibility)

As consumers' entry points for information gathering, comparison, and consideration shift from traditional search to AI, the panel highlighted the importance of enhancing 'AI visibility'—referring to a company's exposure and discoverability by AI—citing overseas early adopters. While general consumers are rapidly adopting AI, corporate responses remain constrained, creating a growing gap between individuals and enterprises, which the speakers expressed deep concern about.

② Optimizing Corporate Information to Be Chosen by AI

The structure of a website that is user-friendly for humans differs from one that enables AI to easily extract information. The discussion emphasized the often-overlooked yet critical need for data optimization—structuring corporate websites so that a company's products and services are properly presented as viable options when accessed by AI.

③ The Key to Overcoming Assumptions: 'Primary Information' and Global Trends

To avoid the risks of relying solely on years of experience or assumptions, the importance of verbalizing and accumulating actual data, as well as voices from sales agents and frontline staff, was stressed. Furthermore, the panel discussed the significance of drawing insights from real-time primary information, such as participation in international insurtech events like 'ITC Asia' held in Singapore, to envision the future based on what is currently happening in global insurance markets.

Overview of the Related Session (Hall B)

How can the issues raised in this interview and the theme of 'insurance distribution in the AI era' be translated into concrete strategies? On the day of 'InsuranceEXPO 2026,' the roadmap will be further unpacked through international and domestic research findings and practical case studies.

13:45–14:30 【Session Theme】

Next-Generation Roadmap for Insurance Distribution Reimagined with Data and AI —Strategies One Step Ahead, Forged from Primary Customer-Centric Insights from Japan and Abroad—

Speakers: Mr. Shuji Kobashi, General Manager, Business Development, NN Life Insurance Co., Ltd.,

Ms. Keiko Maido, Director, CIEN Inc. / Business Development Division, Hokan Group Co., Ltd.,

Mr. Daichi Morita, Manager, Business Division, CIEN Inc.

Event Overview: 'InsuranceEXPO 2026'

Date: Thursday, July 23, 2026, 9:30 AM – 6:30 PM

Venue: Otemachi Place Hall & Conference (2-3-1 Otemachi, Chiyoda-ku, Tokyo)

Organizers: Seminar Info Inc. / Goodway Co., Ltd.

Supporting Organizations: General Incorporated Association Financial Data Utilization Promotion Association (FDUA) / Non-Profit Organization Financial IT Association (FITA) / GardTech Community

Admission Fee: Free

Target Audience: Financial institutions (life insurance, property & casualty insurance, mutual aid, short-term insurance, reinsurance, banks, securities, insurance agencies, and employees of their system subsidiaries or holding companies), SIers, consulting firms, startups, and professionals from general corporations

Entry Categories: 【Session Area】 Financial institutions (pre-registration and review required)

【Exhibition Booth Area】 Financial institutions, SIers, consulting firms, startups, and professionals from general corporations (pre-registration required)

Official Website & Registration: https://service.goodway.co.jp/insurance_expo2026

Organizer Profiles

【Seminar Info Inc.】

Established: August 1, 2005

Headquarters: 4F, Yaesu Ichome Heiwa Building, 1-8-1 Nihonbashi-Kayabacho, Chuo-ku, Tokyo

Representative: President & CEO Wataru Konishi

Business: Seminar business, customer acquisition agency, media business

Website: https://seminar-info.jp/

【Goodway Co., Ltd.】

Established: July 14, 2006

Headquarters: 2F, Yaesu Ichome Heiwa Building, 1-8-1 Nihonbashi-Kayabacho, Chuo-ku, Tokyo (Reception: 4F)

Representatives: Founder & CEO Shuji Fujino / President & CEO Motoyuki Watanabe

Business: Media promotion, event business, secretariat operations, talent development, recruitment services

Website: https://goodway.co.jp/

【Inquiries Regarding This Announcement】

InsuranceEXPO 2026 Organizing Committee

https://si-forum.jp/contact/insurance_expo2026