From 'Being Searched' to 'Being Selected by AI': Seminar on Changing Consumer Behavior in the Zero-Click Era

Sendenkaigi Co., Ltd. will hold a seminar titled 'Catching Up on Changing Consumer Purchasing Behavior in the Zero-Click Era' on Monday, June 15, from 13:00 to 15:00. Against the backdrop of the renewal of search experiences such as Google's 'AI Overviews (AIO)' and 'AI Mode,' consumer comparison and consideration are shifting from 'clicking' to 'being selected by AI.' The seminar will explain the key points of AIO and LLMO that marketers need to grasp, as well as practical implementation points. With AI taking on information gathering, comparison, and candidate presentation, companies are required to go beyond traditional SEO and focus on information structures understood and cited by AI, trusted primary information, expertise, external exposure, and content design that communicates effectively to LLMs.