PR PDCA Design Course to Explain 'PR Contribution' Internally - Starts July 14!

Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Tomoya Takahashi) will hold the 'PR PDCA Design Course to Explain PR Contribution Internally' on Tuesday, July 14, from 10:00 AM to 3:00 PM.

This course focuses on redesigning evaluation metrics by connecting PR value to management challenges, moving beyond media exposure numbers and advertising value equivalents. Participants will learn how to build a PR PDCA that contributes to management, taking into account the changing role of PR in the AI era.

Course Overview

In this course (Tuesday, July 14, 10:00 AM - 3:00 PM), participants will design a PR PDCA to evaluate PR activities based on 'contribution to management.' First, the course will clarify why traditional PR metrics are insufficient for explaining PR's value to management. Then, participants will learn methods for designing PR themes derived from management challenges and business strategies. Furthermore, based on the 'Barcelona Principles 4.0,' an international guideline for PR measurement, participants will understand the differences between outputs, outtakes, outcomes, and impact, and master evaluation designs that do not rely solely on advertising value equivalents. Finally, using their own company's challenges as a case study, participants will develop an evaluation framework that can be explained to management and other departments.

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☑️ Why Now?

- Need for visualization and accountability of PR results - Changing role of PR in the AI era - Shift in focus from exposure volume to behavioral change and business results

☑️ Key Points of the Course

- Build evaluation metrics that link management challenges, business strategies, and PR activities - Understand international standards and apply them to your own PR measurement - Establish your company's PR PDCA cycle

☑️ Recommended For

- Those who want to explain PR results to management - Those who want to review their PR KPIs - Those who want to strengthen collaboration with sales, marketing, and other departments

Course Details

Product Name: PR PDCA Design Course to Explain 'PR Contribution' Internally Format: Online (planned via Zoom) Date & Time: Tuesday, July 14, 10:00 AM - 3:00 PM Fee: 54,000 yen (59,400 yen including tax)

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About Sendenkaigi

Sendenkaigi Co., Ltd. started with the monthly magazine 'Sendenkaigi' founded in 1954 and has since expanded into diverse businesses including publishing, education, events, awards, and consulting. It publishes specialized magazines such as 'Sendenkaigi,' 'Sokusoku Kaigi,' 'Koho Kaigi,' 'Brain,' and 'Kankyo Business,' and operates the web media 'AdverTimes.' The company also provides courses and training attended by approximately 100,000 people annually, focusing on developing the next generation of talent.