[Survey on Laundry Awareness During the Rainy Season] 86% of Women in Their 30s-50s Experience 'Laundry Traffic Jam'! Over 60% Feel Burdened by 'Hanging' Clothes

The mail-order business Belle Maison of Senshukai Co., Ltd. (Headquarters: Osaka City, Representative Director and President: Satoshi Suzuki, hereinafter Senshukai) conducted a 'Survey on Laundry Awareness During the Rainy Season' targeting 1,000 women nationwide in their 30s to 50s.

Belle Maison defines a 'laundry traffic jam' as a situation during the rainy season where laundry piles up, and the space and time to wash, hang, and put it away cannot keep up. Ahead of the full arrival of the rainy season, this survey was conducted to understand the reality of this laundry traffic jam.

As a result, 86% of people who struggle with laundry during the rainy season answered that they 'have experienced a laundry traffic jam'. It became clear that the largest number of people feel the traffic jam particularly during the 'hanging' process. Furthermore, it was revealed that 87.6% of people harbor feelings of guilt that 'chores are not finished' or feel stress when their laundry is in a 'traffic jam' state.

[Survey Results Overview] Survey on Laundry Awareness During the Rainy Season

- Troubles with laundry during the rainy season *Multiple answers 'Laundry doesn't dry' (55.2%), 'Musty, semi-dry smell' (51.5%), 'Cannot hang outside' (46.7%)

- 86% of those troubled by rainy season laundry have experienced a 'laundry traffic jam' Feel laundry is jammed: 'Often feel it' (33.2%), 'Sometimes feel it' (52.8%)

- Processes where 'laundry traffic jam' is felt during the rainy season *Multiple answers 'Hanging' (67.2%), 'Washing' (34.2%), 'Folding' (20.6%), 'Taking in' (19.9%), 'Storing' (18.7%)

- 87.6% answered they feel guilt or stress that 'chores are not finished' when laundry is 'jammed'

- Types of laundry that easily pile up during the rainy season *Multiple answers 'Adult clothing (T-shirts, shirts, pants, etc.)' (55.6%), 'Towels' (46.3%), 'Denim/thick clothing (jeans, hoodies, sweatshirts, etc.)' (41.4%), 'Sheets (bed sheets, pillowcases, duvet covers, etc.)' (24.6%), 'Delicate clothing (blouses, knitwear, clothes with delicate materials, etc.)' (22.3%)

Survey period: April 15-17, 2026 / Survey target: 1,000 women nationwide in their 30s to 50s / Survey method: Knowns Consumer Research

Challenges in rainy season laundry revealed from the survey results

Rainy season laundry troubles: 'Doesn't dry, smells, can't hang' Regarding troubles with rainy season laundry (multiple answers), it was found to be 'laundry doesn't dry (55.2%)', 'musty, semi-dry smell (51.5%)', and 'consecutive days unable to hang outside (46.7%)'. With these adverse conditions compounding, it is evident that 86% of those who struggle with rainy season laundry experience a 'laundry traffic jam' where the series of tasks—washing, hanging, and putting away—stagnates.

The effort of 'hanging' is the greatest burden Regarding the specific processes where a laundry traffic jam is felt (multiple answers), 'hanging (67.2%)' was the highest, followed by 'washing (34.2%)', 'folding (20.6%)', 'taking in (19.9%)', and 'storing (18.7%)'. During the rainy season, it is apparent that securing space for drying and indoor drying creates a heavy burden associated with the 'effort to hang'. Additionally, 87.6% responded that they feel stress and guilt that 'chores are not finished' when laundry is jammed.

'Adult everyday clothes', 'towels', and 'thick clothing' stall the laundry flow For the types of laundry that easily pile up during the rainy season (multiple answers), 'adult clothing (55.6%)' like T-shirts and pants was the highest, followed by 'towels (46.3%)', 'denim/thick clothing (41.4%)', 'sheets (24.6%)', and 'delicate clothing (22.3%)'. It appears that the accumulation of essential daily items and materials that are hard to dry causes a 'laundry traffic jam' that stalls the flow of laundry.

Belle Maison's fashion brand 'Rakudry', where all items are dryer-safe, resolves the rainy season 'laundry traffic jam' 'Rakudry', featuring all items being dryer-safe, is a fashion brand for women developed with the concept of reducing the household burden on busy working women and creating 'time for myself'. Because everything from the washing machine to the dryer can be done at once, it eliminates the effort of 'hanging (67.2%)', which was the most cited in the survey, and resolves the 'laundry traffic jam' during the rainy season regardless of weather or space. Furthermore, because it does not easily wrinkle even when put in the dryer and can be worn immediately after being taken out, it also reduces secondary burdens such as 'folding' and 'ironing'.