Shanon Inc. to Host Webinar on "How to Start B2B Personalized Email" on June 23

Shanon Inc. will hold a free webinar titled "How to Start B2B Personalized Email: The Next Step After Newsletters" as a more advanced approach to standard mass email distributions. The event is scheduled for Tuesday, June 23, from 15:00 to 15:40.

According to the company, while mass newsletters are effective for initial outreach, "personalized emails" are essential to capture the timing when customer interest is highest. This webinar will explain effective methods for sending personalized emails in the context of B2B marketing.

The planned content for the seminar includes: - How to define targets and create email copy - Methods for collecting and managing data used for personalization - Success stories of personalized email campaigns

The webinar is aimed at professionals looking for new strategies beyond standard newsletters, specifically targeting marketing and corporate planning departments who want to try tailored email distributions for individual customers. Participation is free, and a viewing URL will be sent on the day of the event to those who register via the dedicated page.