SHEGLAM Survey on Spring UV Protection and Makeup: About 80% Report Difficulty Balancing UV Care and Makeup Durability

SHEGLAM, a global cosmetic brand operating in over 150 countries and regions, conducted a 'Survey on Spring UV Protection and Makeup' among 300 women in their 10s to 30s.

While spring is a pleasant season, it is said that there are days when UV radiation levels are as high as in mid-summer. Additionally, rising temperatures and humidity make it a season where more people struggle with 'makeup breakdown' and 'stickiness' while trying to manage UV protection.

In this survey, about 80% of women responded that they have experienced difficulties balancing UV protection and makeup durability during the spring to early summer. Furthermore, regarding what they seek in UV protection cosmetics, the trend revealed that users prioritize not only 'high SPF/PA values' but also comfortable usage qualities such as 'non-stickiness,' 'resistance to breakdown,' and a 'smooth feel.'

This release introduces the latest survey results regarding UV protection trends unique to the spring-to-early-summer season and the key points required for spring/summer makeup that resists breakdown.

Outline of the 'Survey on Spring UV Protection and Makeup'

- Survey Period: May 14 to May 27, 2026 - Survey Method: Online questionnaire - Number of Respondents: 300 - Target Demographic: Women in their 10s to 30s - Conducted by: Nouns Consumer Research

Survey Results

1. Approximately 80% are aware that 'even in spring, there are days when UV radiation levels are as high as in mid-summer.' In response to the question, 'Did you know that there are days in spring when UV levels are as high as in mid-summer?', 80.3% answered 'Yes.' This indicates high awareness of early spring UV rays.

2. Over 80% have experienced difficulty balancing 'UV protection' and 'makeup durability.' When asked, 'Have you ever experienced difficulties balancing UV protection and makeup durability from spring to early summer?', 81.7% answered 'Yes.' This shows that many women face makeup issues specific to spring/summer, such as 'stickiness,' 'makeup breakdown,' and 'shine,' even while taking UV protection measures.

3. 'Year-round' is the most common time to start serious UV protection. To the question, 'When do you start serious UV protection?', 'Year-round' was the most common response at 36.3%. While more women are becoming conscious of UV protection throughout the year, many also answered 'from spring' or 'summer only,' showing variations in awareness by season.

4. What users seek in UV protection cosmetics isn't just 'high SPF'? When asked for the most important point sought in UV protection cosmetics, 'High SPF/PA value' was the most common at 25.5%. However, many also cited 'non-stickiness,' 'resistance to breakdown,' and 'smooth feel,' indicating that for the spring-summer season, it is just as important that the product is 'comfortable to use' as it is to have UV-cut functionality.

5. 'Compactness' is the top priority for cosmetics carried during spring and summer. When asked what they look for in 'cosmetics they want to carry' for spring/summer makeup, 'compact and easy to carry' was the top choice at 27.6%. This was followed by 'ability to control shine' and 'natural pore coverage,' emphasizing the focus on makeup touch-ups while out and about. It became clear that in addition to functionality, portability is a crucial point in choosing spring/summer cosmetics.

Five SHEGLAM recommended items for spring UV protection & makeup durability issues

'Insta-Ready Sunset Blur Setting Powder' A setting powder that addresses needs for 'non-stickiness,' 'smooth feel,' and 'resistance to breakdown.' Its ultra-fine particles naturally blur skin unevenness and pores, keeping the base makeup finish for a long time. It suppresses shine caused by sebum and sweat without feeling dry, gently soothing skin that is prone to instability from spring to early summer.

<Product Details>

- Price: ¥977 (tax included) - Color variations: 4 colors (Cocoa Loco / Natural Linen / Smooth Sand / Bisque) - Where to buy: SHEGLAM official website

'Good Grip Hydrating Prime & Set Spray' A primer and setting spray that addresses needs for 'non-stickiness' and 'resistance to breakdown.' While it has a unique jelly-like texture, it spreads evenly as a mist, acting as a hydrating base before makeup and as a makeup-keeping mist for finishing.