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Birthday to Hold Pompompurin x Birthday Collaboration Campaign Starting Saturday, April 11th!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 11, 2026 6:10 PM ・ Updated Jun 1, 2026 3:12 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Shimamura's baby and kids brand 'Birthday' will launch a collaboration with Sanrio's Pompompurin on April 11th.
Features exclusive merch and an in-store AR photo frame giveaway.

Shimamura's baby and kids brand 'Birthday' will launch a collaboration with Sanrio's Pompompurin on April 11th. Features exclusive merch and an in-store AR photo frame giveaway.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000392.000066095.html Distributor: PR TIMES
Published: Apr 11, 2026

Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukurocho, Omiya-ku, Saitama City, Saitama Prefecture; Representative Director: Iichiro Takahashi) announces that the Shimamura Group's baby and children's goods brand, Birthday, will hold a collaboration campaign with "Pompompurin" starting Saturday, April 11th.

Product Sales Starting Saturday, April 11th, a wide range of products including Pompompurin outerwear and miscellaneous goods will be sold at Birthday stores nationwide.

▼ Special Page is Here https://www.s-birthday.com/pompompurin_260411/

Campaign ● In-Store During the campaign period from Saturday, April 11th to Tuesday, April 14th, customers who visit a Birthday store will receive a Birthday-original Pompompurin AR photo frame. It can be downloaded and used by scanning the 2D code printed on the campaign promotional materials inside the store.

● SNS

FACT BOX

Source: PR TIMES
Category: キャンペーン

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Announced　Apr 11, 2026 6:10 PM — Distributor PR TIMES
Collected　Apr 11, 2026 12:09 PM
AI structured & analyzed　Apr 20, 2026 12:30 AM
Desk-reviewed & published　Apr 11, 2026 6:10 PM

FAQ

What are the key facts in this article?

Shimamura's baby and kids brand 'Birthday' will launch a collaboration with Sanrio's Pompompurin on April 11th. Features exclusive merch and an in-store AR photo frame giveaway.

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000392.000066095.html

When was it published?

Apr 11, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Birthday to Hold Pompompurin x Birthday Collaboration Campaign Starting Saturday, April 11th!”AI News by Washin Village（和心村）, Apr 11, 2026. https://aeo.idaeo.ai/ai/shimamura-gr-jp/en/news/2026-04-11-birthday-to-hold-pompompurin-x-birthday-3

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