株式会社しまむら News Releases

Exclusive 'Magical Palette' by Birthday Makes Its Debut! Pre-Sale at Pop-Up Store in Omotesando on July 18–19, Nationwide Launch from July 29

Shimamura Co., Ltd. announces the launch of 'Magical Palette,' an exclusive Disney-themed product li… · 2026-07-16

Shimamura to sell items worn by participants of 'Seishun Sai 2026 by Kyou, Suki ni Narimashita.' from April 25th!

Shimamura Co., Ltd. will start selling fashion items worn by members of ABEMA's popular romance real… · 2026-04-22

Shimamura Group Launches Permanent Clothing Collection at Nearly All Stores Starting July 21 (Tue) – Turning Unwanted Clothes into New Resources!

Shimamura Group announces the launch of permanent in-store clothing collection at nearly all its sto… · 2026-07-15

'Iki-Iki Lab' bras and girdles exceed 600,000 cumulative sales! Collaboration products are further expanded!

Shimamura's PB 'Iki-Iki Lab' bras and girdles surpassed 600,000 units in cumulative sales. They are … · 2026-03-31

Shimamura and Birthday to Open Pop-Up Store at JR Ikebukuro Station on July 28 (Tue)! Featuring Cool-Feel Summer Items 'FIBER DRY' and 'Chou COOL'!

Shimamura and Birthday will open a limited-time pop-up store at JR Ikebukuro Station starting July 2… · 2026-07-14

Shimamura to Hold "Innerwear Fair" Starting July 1 (Wed)! Featuring Bargains and Products for Summer Concerns!

Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama City, Saitama Prefectur… · 2026-06-29

Shimamura and Birthday Open POP UP STORE at JR Shinagawa Station on July 15! Selling Cool Items like "FIBER DRY" and "Super COOL" Recommended for Summer!

Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama City, Saitama Prefectur… · 2026-07-01

Shimamura to Commercialize Customer and Employee Feedback! Introducing "Shima Voice" Products Born from "I Want This!"

Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama City, Saitama Prefectur… · 2026-07-01

Avail to Appear at 'Chojudai -ULTRA TEENS FES- 2026' on Tuesday, 3/31! Showcased Products Will Be Sold in Stores and Online

Shimamura's brand 'Avail' will participate in 'Chojudai -ULTRA TEENS FES- 2026' on March 31. The fea… · 2026-03-30

Shimamura and Birthday to Open a POP UP STORE at JR Koiwa Station from March 31 (Tue)! Featuring a Lineup Centered on Children's Clothing!

Shimamura Co., Ltd. is opening a limited-time pop-up store for its Fashion Center Shimamura and Birt… · 2026-03-27

Shimamura's 'as-ideal' and 'JTB' Collaborate! Sales of Collab Products and Campaigns Start April 15

思夢樂旗下服飾品牌「as-ideal」與知名旅行社 JTB 聯名，自 4 月 15 日起發售專為旅行設計的聯名服飾，並舉辦旅遊禮券抽獎活動。 · 2026-04-14

Shimamura, Birthday, and Chambre to Open a Limited-Time POP UP STORE at JR Omiya Station from April 8 (Wednesday)! Featuring a lineup centered on children's clothing and miscellaneous goods!

Shimamura Co., Ltd. will open a limited-time pop-up store at JR Omiya Station from April 8th to Apri… · 2026-04-02

Avail Launches Collaborative Collection with Youth Marketing Agency 'SHIBUYA109 lab.' on June 24

Avail, a casual fashion and footwear chain under the Shimamura Group, will launch a collaborative co… · 2026-06-20

Shimamura Group Launches 'Shimapocha Marche,' a Plus-Size Women's Online Mall, on Shimamura Park at 12:00 PM on June 20 (Sat)

Shimamura Group announces the launch of 'Shimapocha Marche,' a dedicated online mall for plus-size w… · 2026-06-18

Shimamura Improves the Feel of PB 'CLOSSHI' 'Kokochi Lab' Innerwear! Newly Introducing Soft TENCEL™ Fiber Material

Shimamura Co., Ltd. has updated its sustainable innerwear line 'Kokochi Lab' under the 'CLOSSHI' bra… · 2026-04-03

'Sustainable Week' Held at Shimamura Group! Sale of Sustainable Products and Clothing Collection

Shimamura Co., Ltd. will host a 'Sustainable Week' across its group stores, launching eco-friendly p… · 2026-04-06

Avail to Appear at 'CHO JUDAI -ULTRA TEENS FES- 2026' on Tuesday, March 31! Featured Products to be Sold in Stores and Online

Shimamura Co., Ltd. has announced that its casual wear and footwear brand 'Avail' will participate i… · 2026-03-30

Avail Supports Oshikatsu! Distributing 'Sanrio Character Ranking' Voting Tickets at Avail Stores Nationwide from Thursday, 4/9!

Shimamura Group's Avail will distribute voting tickets for the 'Sanrio Character Ranking' starting A… · 2026-04-08

Avail to Appear at 'Chojudai -ULTRA TEENS FES- 2026' on Tuesday, 3/31! Showcased Products Will Be Sold in Stores and Online

Shimamura's brand 'Avail' will participate in 'Chojudai -ULTRA TEENS FES- 2026' on March 31. The fea… · 2026-03-30

Shimamura Launches 'Summer Fashion Goods Fair' on June 17! Featuring Collaborations with Popular Influencers and Characters

Shimamura announces the launch of its 'Summer Fashion Goods Fair' starting June 17 nationwide. The e… · 2026-06-15

Shimamura, Birthday, and Chambre to Open a Limited-Time POP UP STORE at JR Omiya Station from April 8 (Wednesday)! Featuring a lineup centered on children's clothing and miscellaneous goods!

Shimamura Co., Ltd. will open a limited-time pop-up store at JR Omiya Station from April 8th to Apri… · 2026-04-02

Shimamura's Private Brand "CLOSSHI PREMIUM" Launches New Sneakers with ASHI-TORE Insoles, Developed from Customer Feedback for Desired Functionality

Shimamura Co., Ltd. announced the launch of "Posture Support Sneakers" equipped with ASHI-TORE insol… · 2026-04-14

Shimamura's Private Brand "CLOSSHI PREMIUM" Launches New Sneakers with ASHI-TORE Insoles, Developed from Customer Feedback for Desired Functionality

Shimamura Co., Ltd. announced the launch of "Posture Support Sneakers" equipped with ASHI-TORE insol… · 2026-04-14

Shimamura to hold semi-annual 'Special Festival' from April 15 (Wednesday), featuring discounted items, early summer trend items, and new products.

Shimamura Co., Ltd. will hold its semi-annual 'Special Festival' at Fashion Center Shimamura stores … · 2026-04-14

Shimamura Group to Collect Clothing at All Stores (Excluding Remote Islands) Starting Monday, April 6th! Over 210 Tons Collected to Date

Shimamura Co., Ltd. will conduct a clothing collection campaign from April 6th to April 19th at all … · 2026-03-29

Shimamura Group to Collect Clothing at All Stores (Excluding Remote Islands) from Monday, April 6th! Over 210 Tons Collected to Date

Shimamura Co., Ltd. will conduct a clothing collection campaign from April 6th to April 19th at all … · 2026-03-29

Shimamura Group to Conduct Clothing Collection at All Stores (Excluding Remote Islands) Starting April 6! Over 210 Tons Collected to Date

Shimamura Group will hold a clothing collection campaign from April 6 to April 19 at all group store… · 2026-03-29

Birthday to exhibit at "Maternity & Baby Festa 2026 in Yokohama" to be held at Pacifico Yokohama on April 4th (Sat) and April 5th (Sun)!

Birthday will exhibit at "Maternity & Baby Festa 2026 in Yokohama". · 2026-03-29

Shimamura Group to Launch Clothing Collection at All Stores (Except Remote Islands) Starting April 6 (Mon) — Over 210 Tons Collected Cumulatively

Shimamura Group is launching a clothing collection campaign at all its stores. Over 210 tons of clot… · 2026-03-29

Shimamura Hires 'Monaki' as Models for PB 'Cho-COOL' & 'COOL' Series; Launches Collaboration Sales

Shimamura has hired 'Monaki' as the models for its 'Cho-COOL' and 'COOL' series, with collaboration … · 2026-06-10

Shimamura's Private Brand 'CLOSSHI PREMIUM' Chou COOL Series Surpasses 17 Million Units in Cumulative Sales!

Shimamura Co., Ltd. announced that its high-performance private brand 'CLOSSHI PREMIUM' Chou COOL se… · 2026-05-26

Shimamura, Birthday, and Chambre to Open a Limited-Time POP UP STORE at JR Omiya Station from April 8 (Wednesday)! Featuring a lineup centered on children's clothing and miscellaneous goods!

Shimamura Co., Ltd. will open a limited-time pop-up store at JR Omiya Station from April 8th to Apri… · 2026-04-02

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2-3 sentences · 2026-04-07

Shimamura's PB "CLOSSHI" "Rakutto! Kaiteki Smooth IN Sneakers" Exceed 1 Million Pairs in Cumulative Sales! New Summer Type for Ladies Also Released

Shimamura's private brand "CLOSSHI" "Rakutto! Kaiteki Smooth IN Sneakers" have surpassed 1 million p… · 2026-04-29

Shimamura Launches "Cho COOL" Series Bedding and Center Rugs from PB "CLOSSHI PREMIUM" Again This Year! Improved Texture and Breathability for Enhanced Comfort

Shimamura is re-releasing its improved "Cho COOL" series of bedding and center rugs from its private… · 2026-05-12

Shimamura's 'as-ideal' and 'JTB' Collaborate! Sales of Collab Products and Campaigns Start April 15

思夢樂旗下服飾品牌「as-ideal」與知名旅行社 JTB 聯名，自 4 月 15 日起發售專為旅行設計的聯名服飾，並舉辦旅遊禮券抽獎活動。 · 2026-04-14

Avail Announces 'Avail Week' Starting May 25th: Featuring Collaboration Items, Trendy Summer Styles, Coupons, and Novelty Gifts

Shimamura Co., Ltd. will hold 'Avail Week' at its nationwide casual and footwear specialty stores, '… · 2026-05-24

Avail to Hold 'Avail Influencer Brand Fair' on Online Store 'Shimamura Park' from June 6 (Sat)

Shimamura Co., Ltd. announced that its casual and shoes brand 'Avail' will hold the 'Avail Influence… · 2026-06-05

Avail Supports Oshikatsu! Distributing 'Sanrio Character Ranking' Voting Tickets at Avail Stores Nationwide from Thursday, 4/9!

Shimamura Group's Avail will distribute voting tickets for the 'Sanrio Character Ranking' starting A… · 2026-04-08

Avail to Hold 'Avail Men's Fair' on Online Store 'Shimamura Park' Starting June 13th!

Shimamura Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture, President: Yuichiro Takahashi) … · 2026-06-12

Shimamura Launches Collaboration Between 'Iki-Iki Lab'/'Min-Min Lab' and Summer PB Series 'Super COOL'/'FIBER DRY'!

Shimamura is launching new products at stores nationwide that combine its wellness-focused 'Iki-Iki … · 2026-06-02

Avail to Release "Pompompurin" Original Merchandise from Saturday, April 4th! Novelty Gift Campaign Also Held!

Avail, part of Shimamura Co., Ltd., will start selling original Pompompurin merchandise from April 4… · 2026-04-03

'Iki-Iki Lab' bras and girdles exceed 600,000 cumulative sales! Collaboration products are further expanded!

Shimamura's PB 'Iki-Iki Lab' bras and girdles surpassed 600,000 units in cumulative sales. They are … · 2026-03-31

Shimamura Improves the Feel of PB 'CLOSSHI' 'Kokochi Lab' Innerwear! Newly Introducing Soft TENCEL™ Fiber Material

Shimamura Co., Ltd. has updated its sustainable innerwear line 'Kokochi Lab' under the 'CLOSSHI' bra… · 2026-04-03

Avail to Launch 'Gothic & Lolita Fair' on Shimamura Park Online Store Starting May 18

思夢樂集團旗下品牌 Avail 將於線上商店舉辦「歌德與蘿莉塔博覽會」，先行販售與網紅及角色合作的新款服飾。 · 2026-05-17

Avail to Launch 'Gothic & Lolita Fair' on Shimamura Park Online Store Starting May 18

Shimamura Co., Ltd. has announced that its casual and shoe brand, Avail, will hold a 'Gothic & Lolit… · 2026-05-17

Shimamura Group to Start Selling a Common Gift Card at All Domestic Stores from May 18

Shimamura Co., Ltd. (Head office: 1-602-1, Kitabagamachi, Omiya-ku, Saitama City, Saitama Prefecture… · 2026-05-11

Shimamura to Hold 'Life Support Grand Festival' from May 13 (Wed)! Special Deals and Collaborative Products Commemorating 'FIBER DRY' Day to Appear

Shimamura will hold its 'Life Support Grand Festival' from May 13, featuring daily special offers an… · 2026-05-12

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Shimamura Launches "Cho COOL" Series Bedding and Center Rugs from PB "CLOSSHI PREMIUM" Again This Year! Improved Texture and Breathability for Enhanced Comfort

Shimamura is re-releasing its improved "Cho COOL" series of bedding and center rugs from its private… · 2026-05-12

Avail to appear at 'Sapporo Collection 2026 SPRING/SUMMER' on May 17 (Sunday)! Featured products to be sold at online store and physical stores

Casual & shoes brand "Avail" will appear at the "Sapporo Collection 2026 SPRING/SUMMER" held on May … · 2026-05-10

Shimamura's PB "CLOSSHI" "Rakutto! Kaiteki Smooth IN Sneakers" Exceed 1 Million Pairs in Cumulative Sales! New Summer Type for Ladies Also Released

Shimamura's private brand "CLOSSHI" "Rakutto! Kaiteki Smooth IN Sneakers" have surpassed 1 million p… · 2026-04-29

Shimamura Launches "FIBER DRY Sarat UV Parasol Hat" from PB "CLOSSHI" and "CLOSSHI PREMIUM" with Optimal Features for Summer Outings!

Shimamura announces the release of the "FIBER DRY Sarat UV Parasol Hat" from its private brands "CLO… · 2026-04-29

New Bedding and Loungewear Introduced in PB 'CLOSSHI' COOL Series! Products for a Comfortable Summer with Pleasant Cool-Touch Sensation

Shimamura Co., Ltd. announced the launch of new bedding and loungewear from its private brand "CLOSS… · 2026-04-29

Shimamura to Hold '2nd Grand Founding Festival' from April 29! Featuring Bargains and Luxury Collaboration Items!

Shimamura Co., Ltd. will launch its 2nd Grand Founding Festival starting April 29 at stores nationwi… · 2026-04-28

Shimamura Launches 'Good Lakutive' x 'Shumito Club' x 'Nippon Travel Agency' Collaboration Campaign on 4/29! Releasing Travel-Perfect Products Based on Senior Feedback

Shimamura Co., Ltd. will launch a collaboration with Ostance Inc.'s senior SNS 'Shumito Club' starti… · 2026-04-26

Shimamura to sell items worn by participants of 'Seishun Sai 2026 by Kyou, Suki ni Narimashita.' from April 25th!

Shimamura Co., Ltd. will start selling fashion items worn by members of ABEMA's popular romance real… · 2026-04-22

'Sustainable Week' Held at Shimamura Group! Sale of Sustainable Products and Clothing Collection

Shimamura Co., Ltd. will host a 'Sustainable Week' across its group stores, launching eco-friendly p… · 2026-04-06

Avail Supports Oshikatsu! Distributing 'Sanrio Character Ranking' Voting Tickets at Avail Stores Nationwide from Thursday, 4/9!

Shimamura Group's Avail will distribute voting tickets for the 'Sanrio Character Ranking' starting A… · 2026-04-08

English title

2-3 sentences · 2026-04-07

Shimamura Improves the Texture of Private Brand 'CLOSSHI' 'Kokochi Lab' Innerwear! Introducing New Soft TENCEL™ Fiber Material

Shimamura Co., Ltd. has updated its private brand 'CLOSSHI' innerwear series 'Kokochi Lab' with impr… · 2026-04-03

Avail to Sell 'Pompompurin' Original Products Starting Saturday, April 4th! Novelty Giveaway Campaign Also Held!

Shimamura Co., Ltd. announced the launch of original 'Pompompurin' merchandise at its casual wear 'A… · 2026-04-03

Shimamura's 'Iki-Iki Lab' Bra and Girdle Series Surpasses 600,000 Units Sold! Collaboration Products Further Expanded!

Shimamura Co., Ltd. announced that its private brand 'Iki-Iki Lab' bra and girdle series has surpass… · 2026-03-31

Avail to Appear at 'ULTRA TEENS FES 2026' on March 31 (Tue)! Featured Products Available in Stores and Online

Avail, a brand under Shimamura, will participate in the teen-focused event 'ULTRA TEENS FES 2026'. · 2026-03-30

Shimamura, Birthday, Chambre to Open POP UP STORE at JR Omiya Station from April 8 (Wed)! Limited-time store featuring children's clothing and miscellaneous goods!

Shimamura Co., Ltd. will open a limited-time POP UP STORE featuring Fashion Center Shimamura, Baby &… · 2026-04-02

Shimamura to hold semi-annual 'Special Festival' from April 15 (Wednesday), featuring discounted items, early summer trend items, and new products.

Shimamura Co., Ltd. will hold its semi-annual 'Special Festival' at Fashion Center Shimamura stores … · 2026-04-14

Avail Opens a Booth at 'la farfa SHOP 2026 Spring' Held in Asakusabashi, Tokyo and Sapporo! Advance Sale of la farfa Model Collaboration Products on an Exclusive Online Store for Attendees

Shimamura's casual brand Avail will participate in the plus-size event 'la farfa SHOP 2026 Spring' i… · 2026-04-11

Birthday to Hold Pompompurin x Birthday Collaboration Campaign Starting Saturday, April 11th!

Shimamura's baby and kids brand 'Birthday' will launch a collaboration with Sanrio's Pompompurin on … · 2026-04-11

Avail to Release "Pompompurin" Original Merchandise from Saturday, April 4th! Novelty Gift Campaign Also Held!

Avail, part of Shimamura Co., Ltd., will start selling original Pompompurin merchandise from April 4… · 2026-04-03

Shimamura's Private Brand "CLOSSHI PREMIUM" Launches New Sneakers with ASHI-TORE Insoles, Developed from Customer Feedback for Desired Functionality

Shimamura Co., Ltd. announced the launch of "Posture Support Sneakers" equipped with ASHI-TORE insol… · 2026-04-14

English title

2-3 sentences · 2026-04-07

Shimamura to Launch 'Great Support for Daily Life Festival Part 3' on May 20, Featuring Akagi Nyugyo Collaboration and Summer Items

Shimamura Co., Ltd. will hold its "Great Support for Daily Life Festival Part 3" at Fashion Center S… · 2026-05-19

Shimamura Group to Start Selling 'Common Gift Cards' at All Domestic Stores from Monday, May 18

Shimamura Co., Ltd. will begin selling a 'Common Gift Card' usable at all domestic Shimamura Group s… · 2026-05-11

Shimamura to Hold 'Life Support Grand Festival' from May 13 (Wed)! Special Deals and Collaborative Products Commemorating 'FIBER DRY' Day to Appear

Shimamura will hold its 'Life Support Grand Festival' from May 13, featuring daily special offers an… · 2026-05-12

New Bedding and Loungewear Introduced in PB 'CLOSSHI' COOL Series! Products for a Comfortable Summer with Pleasant Cool-Touch Sensation

Shimamura Co., Ltd. announced the launch of new bedding and loungewear from its private brand "CLOSS… · 2026-04-29

Shimamura Launches "FIBER DRY Sarat UV Parasol Hat" from PB "CLOSSHI" and "CLOSSHI PREMIUM" with Optimal Features for Summer Outings!

Shimamura announces the release of the "FIBER DRY Sarat UV Parasol Hat" from its private brands "CLO… · 2026-04-29

Shimamura to Hold '2nd Grand Founding Festival' from April 29! Featuring Bargains and Luxury Collaboration Items!

Shimamura Co., Ltd. will launch its 2nd Grand Founding Festival starting April 29 at stores nationwi… · 2026-04-28

Shimamura Launches 'Good Lakutive' x 'Shumito Club' x 'Nippon Travel Agency' Collaboration Campaign on 4/29! Releasing Travel-Perfect Products Based on Senior Feedback

Shimamura Co., Ltd. will launch a collaboration with Ostance Inc.'s senior SNS 'Shumito Club' starti… · 2026-04-26

Avail to appear at 'Sapporo Collection 2026 SPRING/SUMMER' on May 17 (Sunday)! Featured products to be sold at online store and physical stores

Casual & shoes brand "Avail" will appear at the "Sapporo Collection 2026 SPRING/SUMMER" held on May … · 2026-05-10

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