Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Ōmiya-ku, Saitama City, Saitama Prefecture; President and CEO: Iichiro Takahashi) announces the launch of 'Magical Palette' at Birthday, its baby and children's products brand under the Shimamura Group. This marks a new expansion of Disney-themed merchandise.

Magical Palette Debut

To celebrate its debut, the collection will be available for pre-sale at a pop-up store in Omotesando on July 18 (Sat) and 19 (Sun), 2026. Sales will begin nationwide at all Birthday stores starting July 29 (Wed).

Pop-Up Store Overview

Event Period: July 18 (Saturday), July 19 (Sunday), 2026

Location: Annex Aoyama

3-1-26 Minami-Aoyama, Minato-ku, Tokyo

*5-minute walk from Omotesando Station Exit A4, 4-minute walk from Gaienmae Station Exit 1a

Operating Hours: July 18 (Sat): 11:00–19:00 July 19 (Sun): 10:00–18:00

Payment Methods: Cashless payments including credit cards and barcode payments.

*For details, please visit Birthday's official Instagram (@grbirthday).

Product Lineup

The Disney-designed products sold at this pop-up store are developed in collaboration with Walt Disney Japan Co., Ltd., featuring items from Bebobox Co., Ltd., Takihyo Co., Ltd., Pal Co., Ltd., Nam Co., Ltd., Toyoshima Co., Ltd., Wix Co., Ltd., Hayashi Yaohichi Co., Ltd., and Trust Co., Ltd.

Birthday's SNS and Shimamura Group Official App

https://www.shimamura.gr.jp/sns/#birthday

Find a Store Near You

https://www.shimamura.gr.jp/shop/

Shimamura Group's Online Store 'Shimamura Park'

https://www.shop-shimamura.com/

Contact Information

<For media and PR inquiries> Inquiry form: https://www.shimamura.gr.jp/faq/contact

<General inquiries> Main phone: 048-631-2111 (Reception hours: Weekdays 10:00–17:00)

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: Magical Palette / Birthday