<Aichi, Obu> Savor the Rich Umami and Ultimate Melt-in-Your-Mouth Texture of 'Shimomura Ushi' Black Wagyu. 'Mikoto Shimomura' Direct-Operated Yakiniku Restaurant Revamps Grand Menu! Starting June 25, 2026!!

Shimomura Livestock & Meat Co., Ltd. (Headquarters: Obu City, Aichi Prefecture; President and CEO: Tomoshi Shimomura) has significantly renewed the grand menu at 'Mikoto Shimomura,' its direct-operated yakiniku restaurant by Shimomura Farm, effective Thursday, June 25, 2026.

This menu renewal evolves past popular dishes while introducing an overwhelming lineup centered on the concept of making 'special time with loved ones even more luxurious and enjoyable.' From the first dish to the final dessert, guests can now experience the renewed charm of Mikoto Shimomura. Highlighting the lineup is the newly introduced 'Shimomura Ushi Love' platter, available in sizes to suit different occasions and party sizes. Additionally, we introduce new menu items that fully showcase the potential of our in-house raised 'Shimomura Ushi,' including the signature 'Fire Cushion'—a large, single-cut grilled specialty renowned for its overwhelming satisfaction—the diverse 'Closing Dish' menu with all items priced at 690 yen (759 yen including tax), and a premium dessert platter designed to elevate the lingering pleasure of yakiniku.

'Shimomura Ushi' is a purebred Japanese Black cattle with a legacy cultivated over three generations in Obu City, boasting a proven track record including 13 consecutive wins of the Aichi Prefectural Governor's Award. It contains 30 times more glutamic acid—the source of umami—than standard wagyu, and features rich oleic acid in its fat, resulting in an ultimate melt-in-the-mouth texture at body temperature. We invite you to savor the newly transformed taste of Mikoto Shimomura with your family and cherished companions.

Shimomura Ushi 'Love' Six-Cut Platter

Renewed Menu [Main Dishes] Examples

Shimomura Ushi 'Love' Six-Cut Platter

◆ Selectable Sizes: Shimomura Ushi 'Love' Six-Cut Platter

1–2 persons (230g): 3,990 yen (4,389 yen including tax)

3–4 persons (460g): 6,890 yen (7,579 yen including tax)

5–6 persons (690g): 9,890 yen (10,879 yen including tax)

Make your time together a little more luxurious. A special dish to share with someone dear.

We've luxuriously condensed the appeal of top-tier 'Shimomura Ushi' into this one dish. Start with this platter and add your favorite cuts to truly appreciate the authentic value of Shimomura Ushi.

[Contents] Shimomura Ushi Tongue, Premium Kalbi, Premium Loin, Premium Lean, Shimomura Ushi Harami, Rare Cuts, Grilled Vegetables

※ We also offer 'Friends (Five-Cut Platter)' and 'Family (Four-Cut Platter).'

Signature Fire Cushion

◆ [Signature] Fire Cushion: 1,490 yen (1,639 yen including tax)

Grill it, wrap it, take a bite. Experience this moment of delight.

A new signature dish at Mikoto Shimomura, featuring a generous large cut of the rare 'Zabuton' cut. Briefly seared over a roaster, it releases a rich aroma of wagyu and the sweet, high-quality fat spreads instantly. We deliver a moment of pure bliss by wrapping the intensely flavorful meat in rich egg yolk rice at the end.

Closing Dish

◆ [Closing Dish]: ALL 690 yen (759 yen including tax)

A satisfying lineup of side dishes that pleasantly enhance the aftertaste of yakiniku. Enjoy everything from rice bowls to cold noodles at a uniform price.

[Rice Dishes] Kalbi Soup, Salt Tail Soup, Bibimbap, Perilla Rice

[Cold Noodles] Korean-style Cold Noodles, Sudachi Cold Noodles, Dan Dan Noodle-style Cold Noodles

Renewed Menu [Desserts]

Shimochurin

◆ Cold Stone Shimochurin: 790 yen (869 yen including tax)

A premium dessert to enjoy with your 'second stomach' after meat. A new exquisite sweet combining 'chewy and cool' textures, featuring smooth ice cream wrapped in mochi.

Chocolate / Berry: 790 yen each (869 yen including tax)

Dessert Plate

◆ [Share] Dessert Plate: 990 yen (1,089 yen including tax)

Elegantly arranged on a beautiful glass plate with ice cream, mini cakes, tiramisu, and more. A perfect dessert platter for groups or couples. A luxurious treat for discerning adults who want to savor a variety of sweetness in small portions.

We also offer a wide selection of classic parfaits and petite-sized desserts perfect after a meal.

Mikoto Shimomura Direct-Operated Yakiniku Restaurant Overview

[Store Information]

Name: Mikoto Shimomura Direct-Operated Yakiniku Restaurant

Address: 3-181-1 Hinokiyama-cho, Obu City, 474-0053

Business Hours: Closed Wednesdays

[Mon–Tue, Thu–Fri] Lunch: 11:00–14:30 / Dinner: 17:00–22:00

[Sat–Sun, Holidays] 11:00–22:00

[Reservation] https://x.gd/r0SlJ

About 'Shimomura Ushi'—You'll Want to Eat Again

About Shimomura Ushi

Not a crossbreed of Holstein and wagyu, but authentic Japanese Black cattle. 'Shimomura Ushi,' pursued for over 100 years across three generations in Obu City, Aichi Prefecture, is a consistently high-quality black wagyu recognized for its universally satisfying taste, including 13 consecutive wins of the 'Aichi Prefectural Governor's Award,' the top honor at recent beef judging competitions. Today, 'Shimomura Ushi' is enjoyed not only across Japan but also internationally in Malaysia, Indonesia, UAE (Dubai), Taiwan, and the Philippines. Raised with abundant care, 'Shimomura Ushi' contains up to 30 times more glutamic acid—the umami component—than standard wagyu, with the following characteristics:

① Tender Texture

Soft, yet not too soft. Low-quality meat often has high water content, causing umami components to leach out. In contrast, Shimomura Ushi has low moisture content and is well-aged, enhancing umami and resulting in tender meat.

② Ultimate Melt-in-Your-Mouth Fat

Melts easily in the mouth. The fat of Shimomura Ushi is rich in oleic acid, with a low melting point. This means the fat melts at body temperature, offering a smooth, pleasant mouthfeel.

③ Overflowing Umami

Contains 30 times more glutamic acid—the umami component—than standard wagyu. With abundant amino acids in the meat, the umami is concentrated, resulting in exceptional deliciousness.