SHIROオフィシャルサイト News Releases

SHIRO to Open 'SHIRO LOTTE DEPARTMENT STORE PYEONGCHON' at Lotte Department Store Pyeongchon, South Korea on June 23, 2026

SHIRO will open its fourth Korean store, 'SHIRO LOTTE DEPARTMENT STORE PYEONGCHON,' on June 23, 2026… · 2026-06-16

SHIRO: LIMITED FRAGRANCE PEONY Re-release

SHIRO is re-releasing its popular 'Peony' fragrance, which first appeared in 2016, as a limited edit… · 2026-04-14

【SHIRO】LIMITED PERFUME SUEDE MEMORIES

SHIRO launches its limited spring perfume "SUEDE MEMORIES." It's a spicy floral scent with a concept… · 2026-03-29

[SHIRO] 2nd Taiwan store 'SHIRO Eslite Nanxi' to open June 3, featuring exclusive 'Kacha' fragrance

SHIRO will open its second location in Taiwan on June 3, 2026, at Eslite Nanxi in Taipei. The store … · 2026-05-26

[SHIRO] "SHIRO K11 Musea" Opens as the First Hong Kong Store on Friday, May 1, 2026

SHIRO will open its first Hong Kong store at K11 Musea on May 1, 2026. The store features a localize… · 2026-04-24

[SHIRO] New 'Oil-in-Serum' 2 Types for Summer Skin Concerns to Launch on June 25

SHIRO will launch two new 'Oil-in-Serum' products on June 25th, specifically designed to address sum… · 2026-06-12

SHIRO: LIMITED FRAGRANCE PEONY Re-release

SHIRO is re-releasing its popular 'Peony' fragrance, which first appeared in 2016, as a limited edit… · 2026-04-14

[SHIRO] "SHIRO K11 Musea" Opens in Hong Kong on Friday, May 1st. A New Step in the Brand's History.

SHIRO opened a new store, "SHIRO K11 Musea," in Hong Kong on May 1st, achieving approximately 3,200 … · 2026-05-07