Laundry Delivery Service 'Shirofuwa-bin' Strengthens Franchise Expansion

Laundry delivery service 'Shirofuwa-bin,' operated by J&J Company Co., Ltd., is expanding its franchise operations against the backdrop of rising demand for side businesses and entrepreneurship. Inquiries regarding the franchise in April 2026 exceeded 200% compared to the same month last year, drawing attention from aspiring entrepreneurs as a 'life-essential business that is difficult to replace with AI.' In recent years, due to rising prices and changes in work styles, there is a growing need to 'have a source of income other than a main job' or 'start a business small with an eye toward future independence.' Amidst this, laundry delivery services are gaining attention as a 'business model that can be started small as a side job and gradually aimed at becoming a full-time business.' The Shirofuwa-bin franchise model does not assume acquiring a large number of members from the start; instead, it envisions a style of starting at a side-job level and gradually increasing users within the region to build the business. Additionally, as a service closely tied to daily life, it is characterized by high repeat usage. It is attracting attention as a stock-type business with a subscription model that makes it easy to forecast sales and workload. Furthermore, in addition to a customer management system manageable with a single smartphone, the company provides quality control know-how and web marketing support, creating an environment where even those without side-job or entrepreneurial experience can easily start operations.