What company launched the new 'Wet & Dry Puff' for glossy skin makeup on April 10, 2026?

Shobido Corporation, headquartered in Minato-ku, Tokyo, launched the 'Wet & Dry Puff' on Friday, April 10, 2026, to help create a glossy skin makeup finish.

How much does the Wet & Dry Puff expand when it absorbs water?

The Wet & Dry Puff expands by approximately 1.3 times its original size when it absorbs water, making it plumper and more effective for smooth foundation application.

What shape is the Wet & Dry Puff and how does it improve makeup application?

The Wet & Dry Puff has a teardrop shape that allows it to cover both broad areas and fine facial details with precision for even foundation adherence.

What unique design feature allows the Wet & Dry Puff to be used in multiple ways?

The Wet & Dry Puff features a dual-sided design that can be turned inside out, enabling versatile use for both wet and dry foundation application techniques.

A puff that swells with water! Teardrop shape covers fine details perfectly. Shobido launches new 'Wet & Dry Puff' for glossy skin makeup

Q: What types of foundations is the Wet & Dry Puff designed to work with?

The Wet & Dry Puff is designed for use with cushion foundations, liquid foundations, and cream foundations that blend well with water for a dewy skin effect.

Published Apr 11, 2026 12:30 AM ・ Updated Jun 17, 2026 2:30 AM ・ 2 min read ・ Source: PR TIMES

Shobido Corporation has launched the 'Wet & Dry Puff', a teardrop-shaped makeup puff that expands by 1.3 times when moistened with water. Designed with a dual-sided feature, it seamlessly applies liquid and cushion foundations, enabling an effortless, glossy skin finish.

Shobido Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Masahide Terada; hereinafter referred to as Shobido), which plans, manufactures, and sells cosmetics, cosmetic accessories, fashion accessories, character merchandise, and contact lenses, launched the 'Wet & Dry Puff'* on Friday, April 10, 2026. This puff absorbs water to become plump, helping to create a glossy skin makeup finish. *Based on makeup effects

The new product is the 'Wet & Dry Puff', which holds water to help foundation adhere smoothly. Its key feature is that it expands by approximately 1.3 times when wet, while also being perfectly usable dry. The teardrop-shaped puff ensures foundation adheres closely to the skin, providing solid coverage for both broad areas and fine details. With a dual design that can be turned inside out to use both sides, it allows you to moistly tap in foundations that mix well with water, such as cushion foundations, liquid foundations, and cream foundations. It is the perfect item for creating a lustrous, dewy skin makeup look.

Product Overview ■ Product Name: Wet & Dry Puff

FACT BOX

Source: PR TIMES
Category: New Product

A puff that swells with water! Teardrop shape covers fine details perfectly. Shobido launches new 'Wet & Dry Puff' for glossy skin makeup

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY