SHOBIDO to Plan and Sell Limited-Edition 'Chiikawa' Goods at 50 Don Quijote Stores

SHOBIDO Corporation, which plans, manufactures, and sells cosmetics, cosmetic accessories, fashion accessories, and character goods, along with contact lenses, has announced a collaboration with Spiral Cute and Pan Pacific International Holdings (PPIH), the operator of Don Quijote. Together, they will release limited-edition goods featuring the popular character 'Chiikawa' and Don Quijote's official mascot 'Donpen' at 50 select Don Quijote stores nationwide, starting June 6, 2026 (Saturday).

In this initiative, SHOBIDO will handle the product planning and supply for the items to be sold exclusively at these 50 stores. This project is part of SHOBIDO's efforts to expand its character goods business and strengthen its distribution-led business model. The company believes this will contribute to continuous IP development and the construction of collaboration models with major retailers. SHOBIDO remains committed to strengthening its character IP business, a key growth area.

<Event Period> June 6, 2026 (Saturday) - Scheduled to start at 10:00 AM at each store, ending while supplies last.

About 'Chiikawa': 'Chiikawa' is a manga series created by illustrator Nagano, originating on X (formerly Twitter). It has expanded widely into merchandise, collaboration cafes, and corporate tie-ups. Eight volumes of the book series 'Chiikawa: Somehow Small and Cute' have been released by Kodansha. Additionally, the film 'Chiikawa: The Secret of Mermaid Island' is scheduled for release on July 24, 2026.