New Bath Bomb Unveils Cute, Plump, Glistening Mascots! Shoubi-do Launches 'Shugarietta Magical Charm Bath Ball'

Shoubi-do Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Masahide Terada; hereinafter 'Shoubi-do'), which plans, manufactures, and sells cosmetics, cosmetic accessories, fashion accessories, character goods, and plans and sells contact lenses, has launched the carbonated bath product 'Shugarietta Magical Charm Bath Ball,' which releases plump, glistening mascots, starting July 9, 2026 (Thursday).

The new product is the 'Shugarietta Magical Charm Bath Ball,' a carbonated bath agent that reveals cute, plump, glistening mascots. The mascots come in 10 blind-box varieties. When the bath ball dissolves in the bathtub water, a capsule containing the mascot emerges. The back of the mascot is mirror-finished, allowing it to be used as a charm when attached to a commercially available chain. Infused with a floral scent and moisturizing ingredients (*), the product offers excellent practicality. It is not only visually adorable but also allows users to enjoy relaxation time while caring for their skin's moisture.

* Hyaluronic acid, glycerin, ceramide (ceramide NP)

Product Overview

- Product Name: Shugarietta Magical Charm Bath Ball, 550 yen (tax included)

- 10 types of mascots (one randomly included)

- Can be used as a charm by attaching to a store-bought chain ◎

- Magic Wand

- Dreaming Tiara

- Moonlight Lock Key

- Stardust Snow Dome

- Angel Brooch

- Secret Gemstone

- Fate Compact

- Mysterious Perfume

- Fairy Carriage

- Dreamy Heart

- Back of mascot is mirror-finished

This product is available at variety stores, discount stores, and drugstores nationwide, as well as through the official Shoubi-do online store.

[Shoubi-do ONLINE STORE]

https://www.sho-bionlinestore.jp/c/character/NL02236

- The launch date and time may change due to circumstances.

- For stores carrying the product, the launch date may vary by location.

Shoubi-do Co., Ltd.

Shoubi-do is a comprehensive planning manufacturer dedicated to supporting the 'beauty and health of mind and body' for individuals worldwide. Through its own brands and OEM operations, it broadly handles products including cosmetics, cosmetic accessories, fashion accessories, character goods, and contact lens-related items. A key strength is its ability to complete all processes in-house, from planning and production to sales (for retail stores and e-commerce markets). Its sales channels are diverse, including drugstores, discount stores, uniform-price shops, variety stores, general supermarkets, and online shopping. The company launched its contact lens business in April 2013. Additionally, in January 2025, it brought under its umbrella Pico Monte Japan Co., Ltd., which handles OEM manufacturing of cosmetics, and is expanding its OEM business.