Highly Anticipated Magnetic Gel from Gelée by Decorative Nail! 'Magnet Collection' Launches, Offering Step-by-Step Enjoyment of Exquisite Designs

Sho-Bi Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Masahide Terada; hereinafter 'Sho-Bi'), which plans, manufactures, and sells cosmetics, cosmetic accessories, fashion accessories, character goods, and plans and sells contact lenses, will launch the one-step magnetic gel 'Gelée by Decorative Nail Magnet Collection' on Thursday, July 16, 2026.

A new series, 'Magnet Collection,' debuts under Sho-Bi's self-nail brand 'Gelée by Decorative Nail.' It features nine meticulously designed magnetic gels, each with its own story. Available in a wide range of colors—from cute, bright tones to sophisticated, deep dark shades—users can enjoy nail art that matches the season and their mood. Delicately shimmering glitter adds elegance to the hands. All products are HEMA-free*, delivering a salon-quality glossy, plump finish reminiscent of jelly. With a one-step formula that requires no base coat, top coat, or wiping off uncured gel, beautiful magnetic nails can be easily achieved with just one bottle.

*Free from hydroxyethyl methacrylate (HEMA)

Product Overview

Product Name: GBD Magnet Gel – 990 yen each (tax included)

〈kakera (Fragment)〉〈tentai (Celestial Body)〉〈nyuwa (Gentle)〉

〈yurashi (Swinging Purple)〉〈mujaki (Innocent)〉〈koiiro (Love Color)〉

〈tankuu (Pale Sky)〉〈yosumi (Clear Night)〉〈mitsukage (Honey Shadow)〉

~Recommended Item to Use with GBD Magnet Gel~

Product Name: GBD Magnet Stick – 638 yen (tax included)

*Sold separately

・ Stick type

・ Easy to hold with silicone cover

This product is available at variety stores, discount stores, and drugstores nationwide, as well as at Sho-Bi's official online store.

【Sho-Bi ONLINE STORE】

Gelée by Decorative Nail Magnet Collection:

https://www.sho-bionlinestore.jp/c/beauty/TN72802

* The launch date and time may change due to circumstances.

* For product handling stores, the launch date may vary by store.

Sho-Bi Co., Ltd.

Sho-Bi is a comprehensive planning manufacturer committed to supporting the 'beauty and health of mind and body' for individuals worldwide. Through its own brands and OEM operations, it broadly handles products including cosmetics, cosmetic accessories, fashion accessories, character goods, and contact lens-related items. A key strength is its ability to manage the entire process in-house—from planning and production to sales (for retail stores and e-commerce markets). Its sales channels are diverse, including drugstores, discount stores, uniform-price shops, variety stores, supermarkets, and online shopping. The company launched its contact lens business in April 2013. Additionally, in January 2025, it acquired Pico Monte Japan Co., Ltd., which handles OEM manufacturing of cosmetics, and is expanding its OEM business.