What kind of book is 'Supreme CX'?

It is a book that systematizes the 'Value Creation CX Model' for the brand's autonomous growth. It includes theories on data utilization and experience design, as well as nine fictional case study templates.

What is the 'Value Creation CX Model'?

It is a model developed by a joint project of TOPPAN and Integrate, which organizes the process of integrating products or services into consumers' lifestyle culture into five stages.

Who is the target audience of this book?

It is written for those who want to escape price competition, develop marketing strategies from a long-term perspective, and learn about the importance of customer experience (CX).

What is the release date and price of this book?

The release date is May 25, 2026, and the price is 2,420 yen (2,200 yen + tax).

Who are the authors involved?

It is written by the 'TOPPAN x Integrate CX Research Project,' which includes TOPPAN, known for integrating customer touchpoints and creating sales mechanisms, and Integrate, skilled in perception strategy.

Systematizing CX Strategy in the AI Era: New Book 'Shikou no CX' Released

Published May 25, 2026 8:00 PM ・ Updated Jun 14, 2026 8:07 AM ・ 4 min read ・ Source: PR TIMES

Shoeisha released a new book, 'Shikou no CX,' on May 25, 2026, explaining the 'Value Creation CX Model' developed by a joint project between TOPPAN and Integrate.

Shoeisha Co., Ltd. will release the book 'Shikou no CX: Strategy and Implementation of "New Customer Experience" Aiming for the Formation of Lifestyle Culture' on May 25, 2026. This book explains the 'Value Creation CX Model,' which systematizes practical theories and processes for brands to continue growing autonomously.

In an age where AI handles efficiency, humans create 'meaning.'

In modern times, where AI pursues marketing efficiency and optimization, utilizing only past data or explicit data is not enough to keep moving customers' hearts, eventually leading to intense price competition. For products and services to be continuously chosen, it is essential to create continuous new value that exceeds efficiency.

This book teaches strategies and practical methods for creating new customer experiences to survive in the coming era. It explains the 'Value Creation CX,' a new next-generation CX model developed by the CX research project launched by TOPPAN and Integrate.

In the Value Creation CX model, the process from selling products or services to their integration into daily life is organized into five stages. Furthermore, it explains the practical methods of this model in four steps. It also includes data utilization in CX design and templates for experience design based on nine virtual case studies.

Recommended for: - Those who want to escape from the exhausting price war of fighting over existing pie. - Those who want to formulate strategies from a long-term perspective. - Those who wondered why the topic of customer experience (CX) is coming up now.

Book Summary: 'Shikou no CX: Strategy and Implementation of "New Customer Experience" Aiming for the Formation of Lifestyle Culture' Author: TOPPAN × Integrate CX Research Project Release Date: May 25, 2026 Price: 2,420 yen (2,200 yen main price + 10% tax) Specs: 46-ban, 240 pages

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Source: PR TIMES
Category: New Product
Organizations: TOPPAN

Systematizing CX Strategy in the AI Era: New Book 'Shikou no CX' Released

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