BtoB Companies Need Communities! Learn the Dynamics of Success from Case Studies of Notion and SUPER STUDIO. "BtoB Synergy FORUM" to be Held on July 22nd and 23rd.

Shoeisha Co., Ltd. (Head Office: 5 Funaho, Shinjuku-ku, Tokyo; President and CEO: Kaoru Usui) will hold a new event for BtoB business leaders, "BtoB Synergy FORUM," organized by "MarkeZine," a specialized web media for marketers, and "SalesZine," a web media supporting sales organizations with technology. (Participation is free / pre-registration required).

Special Site

"BtoB Synergy FORUM" Special Site

What is "BtoB Synergy FORUM"?

"BtoB Synergy FORUM" is the first joint conference held by "MarkeZine," a specialized web media for marketing, and "SalesZine," a web media specializing in sales x technology. It aims to create multifaceted "Synergy" that transcends existing frameworks such as job roles, industries, or sellers and buyers.

This forum will deliver content for all professionals wishing for the sustainable growth of BtoB businesses, focusing on three key areas: "STRATEGY" (organizational strategy) that serves as a guide for organizational transformation, "TECHNOLOGY" that accelerates growth, and "PRACTICE" (practice and dialogue) that conveys the passion of the front lines.

Limited Seats Remaining! Introducing Recommended Sessions from the Editorial Department

"BtoB Synergy FORUM" will not be streamed online or archived; it can only be attended at the venue. As sessions are filling up quickly, we recommend registering early if you are interested in a particular session.

Time Table

"BtoB Synergy FORUM" Time Table

● July 23rd (Thu) 17:50-18:30

Turning "Connections" into an Engine for Business Growth: The Dynamics of Successful BtoB Communities

Tsutomu Mano [SUPER STUDIO] Mizuki Hamaoka [Notion Labs Japan] Moderator: Kana Watanabe [Shoeisha]

Session Details

Turning "Connections" into an Engine for Business Growth: The Dynamics of Successful BtoB Communities

In BtoB business, communities are no longer just places for user interaction. They have evolved into core strategies that drive business growth, from preventing churn of existing customers (increasing LTV) to expanding adoption from the front lines (PLG).

This session features two companies that are transforming communities into engines for business growth. We will unravel the dynamics of success from each company's operational style. Furthermore, we will discuss how both companies approach common challenges that community managers inevitably face, such as community growth and visualizing business contributions.

Key Takeaways from This Session:

You will learn the concrete process of launching and growing BtoB communities.

You will find the optimal operational style for your company through the case studies of two companies.

You will learn from leading companies how to overcome common pitfalls.

Event Benefits

A raffle will be held at the venue. Prizes include the popular recovery wear "BAKUNE" and business books! Please take this opportunity to join us.

Event Overview

Name: BtoB Synergy FORUM powered by MarkeZine & SalesZine

Date and Time: July 22nd, 2026 (Wed) 13:00-18:30 (scheduled), July 23rd, 2026 (Thu) 13:00-18:30 (scheduled)

*Reception starts at 12:30 on both days.

*Networking Reception (Free Participation) July 23rd (Thu) 19:00- (scheduled)

Venue: Comore Yotsuya Tower Conference

3rd Floor, Yotsuya Tower, 1-6-1 Yotsuya, Shinjuku-ku, Tokyo 160-0004

Organizers: Shoeisha Co., Ltd. MarkeZine Editorial Department, SalesZine Editorial Department

Participation Fee: Free (Pre-registration required)