Yuta Iitaka and Shunsuke Mukai Discuss Career Paths in BtoB Marketing and Sales to Accelerate Business Growth. "BtoB Synergy FORUM" to be Held on July 22nd and 23rd.

MarkeZine, a specialized web media for marketers operated by Shoeisha Co., Ltd. (Headquarters: 5 Funaho, Shinjuku-ku, Tokyo; President and CEO: Kaoru Usui), and SalesZine, a web media supporting sales organizations with technology, will hold a new event for BtoB business leaders called "BtoB Synergy FORUM" (Free participation / Pre-registration required).

Special Site

"BtoB Synergy FORUM" Special Site

What is "BtoB Synergy FORUM"?

"BtoB Synergy FORUM" is the first joint conference hosted by the specialized marketing web media "MarkeZine" and the specialized sales x technology web media "SalesZine". It aims to create multifaceted "Synergy" that transcends existing frameworks such as job roles, industries, or sellers and buyers.

This forum will deliver content for all professionals wishing for the sustainable growth of BtoB business, centered around three key perspectives: "STRATEGY" to guide organizational transformation, "TECHNOLOGY" to accelerate growth, and "PRACTICE" to convey on-site enthusiasm through dialogue.

Limited Seats Remaining! Introducing Recommended Sessions from the Editorial Department

"BtoB Synergy FORUM" will be held only at the venue, with no online streaming or archive distribution. As more sessions are nearing full capacity, early registration is recommended if you are interested in any particular session.

Time Table

"BtoB Synergy FORUM" Time Table

●July 22nd (Wednesday) 17:50-18:30

Is Sales a Stepping Stone to a Career? Is Marketing a Dream Job? Career Theories from Leaders Who Have Experienced BtoB Business

Shunsuke Mukai [Welldirection]

Yuta Iitaka [GiftX]

Moderator: Kazunori Nomura [Cerebrix]

Session Details

Is Sales a Stepping Stone to a Career? Is Marketing a Dream Job? Career Theories from Leaders Who Have Experienced BtoB Business

In BtoB business, "sales" and "marketing" are sometimes seen as separate, and sometimes their superiority is debated. However, many leaders who have significantly driven business possess deep insights that transcend job roles.

This session features practitioners active on the front lines, leveraging their expertise in both sales and marketing. "How can the reality of the field, known only to salespeople, be utilized in strategy?" "How does having a marketing mindset change sales activities?" – This session goes beyond a simple job description to explore from multiple angles "the essence of BtoB business," "sales and marketing skills to win in the AI era," and "how to increase market value."

Key Takeaways from This Session

Understand the concrete synergy of how a sales perspective benefits marketing and a marketing perspective benefits sales.

Gain hints for envisioning a career as a "BtoB Professional" who drives the entire business, beyond the boundaries of "job roles."

Grasp the direction for future skill development, such as business skills required in the AI era and how your current job directly contributes to increasing future market value.

Event Benefits

A raffle will be held at the venue. As prizes, we have prepared luxurious items such as the popular recovery wear "BAKUNE" and business books! Please take this opportunity to participate.

Event Overview

Name: BtoB Synergy FORUM powered by MarkeZine & SalesZine

Date and Time: Wednesday, July 22nd, 2026, 13:00-18:30 (scheduled), Thursday, July 23rd, 2026, 13:00-18:30 (scheduled)

※Reception opens at 12:30 on both days

Networking Reception (Free Participation) Scheduled for Thursday, July 23rd, 19:00-

Venue: Comore Yotsuya Tower Conference

3F, Yotsuya Tower, 1-6-1 Yotsuya, Shinjuku-ku, Tokyo 160-0004

Organizers: Shoeisha Co., Ltd. MarkeZine Editorial Department, SalesZine Editorial Department

Participation Fee: Free (Pre-registration required)