September 1 (Tue) Release Planned: First Look at Kasumi Mori's "How to Create Strategic Cuteness" Unveiled

Kasumi Mori, active as a talent and actress and supported as the "Queen of A-zato of the Reiwa Era," will release her first beauty book, "How to Create Strategic Cuteness - Kasumi Mori's Smart Beauty Method -," on September 1 (Tue) from Shogakukan's "Biteki" editorial department. This book has already garnered significant attention during its pre-order phase, and we are now releasing three preview cuts!

Photography by Yasuhisa Kikuchi (vale.)

The preview cuts include Mori's "barely-there makeup" shot and a "naturally enhanced" makeup shot finished by herself. Mori, who says she has "an ordinary face with no prominent features," has packed her unique techniques for "enhancing" her features with makeup into this book, making the most of her natural assets.

Photography by Yasuhisa Kikuchi (vale.)

Furthermore, a daring black dress photo is also revealed, highlighting her slender arms, toned stomach, and beautiful back. Mori, who has maintained her current physique without strain after a "-7kg" diet that became a hot topic on social media, also offers her latest body methods for enjoying food while maintaining a confident appearance.

Over 50 newly taken photos capture her in various expressions, including a transparent blue dress, healthy lingerie shots emphasizing her perfectly round, beautiful hips, and a camisole dress showcasing her fluffy "soufflé-like body." The book is packed with highlights that capture Mori's beauty from every angle.

In addition, the book is filled with newly revealed information, such as how to order cosmetic procedures without losing transparency, emergency salon visits, and her favorite contact lenses. It also features an in-depth interview about her mental strategies for maximizing her charm, delving into "calculated cuteness" from both external and internal perspectives.

【Book Details】

Title: "How to Create Strategic Cuteness - Kasumi Mori's Smart Beauty Method -"

Scheduled Release Date: September 1, 2026 (Tue)

Price: 1,980 yen (tax included)

Format: 46 size, 192 pages

Publisher: Shogakukan

https://www.shogakukan.co.jp/books/09311615

Obi (book band) comment by Rino Sashihara! Comment released in advance

Starting today, I'm going to "live the same life as Kasumi Mori!" Because she taught me so much about beauty methods, dieting, and mental well-being!

(Rino Sashihara)

Talk events in Tokyo and distribution events in 4 cities also planned

Events to commemorate the release of this book are also accepting applications! In Tokyo, a small-scale event "Kasumi Mori's Honest Beauty Talk ♫ - Let's talk a lot, beauty lovers! -" will be held where you can talk directly with Mori about beauty. Additionally, distribution events are planned in four cities: Tokyo, Osaka, Nagoya, and Fukuoka. This is a chance to speak face-to-face with the very busy Mori. Please look forward to it.

〈Talk Show & Distribution Event〉※Talk show is Tokyo-only.

Venue: Daikanyama Tsutaya Books (Tokyo)

Date & Time: September 5, 2026 (Sat) from 12:00 PM (planned)

Part 1: "Kasumi Mori's Honest Beauty Talk ♫ - Let's talk a lot, beauty lovers! -" Part 2: Release Commemorative Distribution Event

Details & Application: https://store.tsite.jp/daikanyama/event/beauty-health/55037-1531100614.html

※Talk show is by lottery, distribution event is on a first-come, first-served basis.

〈Release Commemorative Distribution Event〉※All applications are on a first-come, first-served basis.

Venue & Date/Time: HMV&BOOKS NAMBA (Osaka) September 6 (Sun) from 12:00 PM (planned)

Details & Application: https://www.hmv.co.jp/store/event/55637/

Venue & Date/Time: Hoshino Shoten (Nagoya) September 13 (Sun) from 12:00 PM (planned)

Details & Application: https://hoshinoshoten.jp/event/morikasumieventjunkudonagoya/

Venue & Date/Time: HMV&BOOKS HAKATA (Fukuoka) September 27 (Sun) from 12:00 PM (planned)

Details & Application: https://www.hmv.co.jp/store/event/55638/

【Kasumi Mori (もり・かすみ) Profile】

Born June 16, 1995, from Tokyo. Former TV Tokyo announcer. Became a freelancer in 2023 and is active as a talent and actress. She is supported by a wide range of generations for her approachable personality and high self-production skills, with over 2.5 million total followers on social media. She regularly shares her beauty insights, including dieting and self-makeup. She is popular for her serialization "Kasumi Mori's Strategic Human Attraction BEAUTY" on biteki.com, which is packed with her beauty methods.

※When using photos from this release, please include the credit "Photography by Yasuhisa Kikuchi (vale.)." (vale.).