Kagawa-Based Bag Brand, Loved by 140,000 YouTube Subscribers, Launches Mini Version of Sold-Out Tote — A Canvas Tote You 'Grow Yourself' That Changes Character With Every Wash

KONTE Tote Bag 01 [Uno] mini

Kawani-shi Kaban Product Co., Ltd. (CEO: Atsushi Kawanishi), a bag brand based in Takamatsu, Kagawa Prefecture, specializing in online sales, announces the launch of the 'KONTE Tote Bag 01 [Uno] mini,' the latest addition to its popular KONTE series. Priced at ¥18,900 (tax included), this tote is made from canvas fabric that softens and molds to the user with each wash, allowing you to grow a unique look through home washing. Available exclusively on the official online shop starting noon on June 20, 2026 (Saturday).

Key Highlights

・'Grow-Yourself' canvas fabric that changes character with every wash

・Fits 13-inch laptops, A4 files, and more

・Sturdy design that stands upright even when empty

・External pocket for quick smartphone access

・Internal pocket to keep keys and small items from getting lost

・Available in three colors: Red, Camel, Olive

◆ A Tote Bag You Age and Grow Yourself

Dual-length handles for both shoulder carry and handheld use

The value of the KONTE series isn't just in the finished product—it's in the experience of shaping its transformation. With every wash, the fabric's color mellows and the texture becomes softer and more relaxed. This evolving experience is made possible by Atelier canvas (formerly 'Otona Canvas'), a fabric specifically crafted to be washed.

The 'KONTE Tote Bag 01 [Uno] mini,' the second release in the KONTE series, is designed to be the perfect size for everyday use—commuting, shopping, or weekend outings. True to its name, derived from the Italian 'con te' (with you), it's crafted to become a seamless part of daily life.

◆ Compact Design with Ample Storage

Structured for stability with firm body and resilience

Despite its compact size, the tote comfortably holds a 13-inch MacBook, A4 files, 500ml water bottles, long wallets, smartphones, and pouches, while remaining light enough for easy one-handed carrying. An external pocket provides quick access to frequently used items like smartphones. Inside, a 14cm deep drop pocket helps organize small items like keys that are easy to misplace.

Thoughtful details include snap-button closure and a self-standing structure when empty, enhancing daily usability. Both the body and handles are made entirely from Atelier canvas, with no lining—making it easy to wash thoroughly at home.

◆ Message from CEO Atsushi Kawanishi

'The original KONTE Tote Bag 01 was designed to let users experience the joy of growing their own bag. However, we received feedback that it might be slightly too large for some users and use cases. That’s why we’ve introduced this mini version—more compact and versatile. Use it hard, wash it often, and gradually shape it into your own unique color. We hope you enjoy this daily transformation.'

◆ Product Details

Colors: Red, Camel, Olive

Product Name: KONTE Tote Bag 01 [Uno] mini

Colors: Red, Camel, Olive

Material: Atelier Canvas (formerly 'Otona Canvas'), unlined

Production: Made in Japan

Dimensions: H30 × W30 × D15 cm

Weight: 580g

Capacity: 13.5L

Pockets: 1 external, 1 internal (14cm deep)

Storage Guide: 500ml bottle, long wallet, smartphone, A4 file, 13-inch notebook PC (e.g., MacBook Air), pouch, etc.

Price: ¥18,900 (tax included)

Release Date: Friday, June 20, 2025

Retailer: Official Online Shop (https://shop.kawanishikaban.com/)

※ Actual product color and texture may vary depending on viewing environment (monitor, lighting, etc.).

※ Product photos and specifications may differ slightly from the actual product. Due to material characteristics, individual items may vary in size and weight.

※ Specifications and design are subject to change without notice for quality improvement.

【CEO Profile】

Atsushi Kawanishi, Representative Director of Kawani-shi Kaban Product Co., Ltd.

Atsushi Kawanishi

Representative Director of Kawani-shi Kaban Product Co., Ltd. Founded a bag manufacturing business in Takamatsu, Kagawa. After years of subcontracting, he sensed limitations and launched his own brand, 'Kawani-shi Kaban.' Facing near-bankruptcy, he launched the YouTube channel 'Kawani-shi Kaban no Kyujitsu (Kawani-shi Kaban's Holiday),' sharing behind-the-scenes bag-making and artisan life. The channel surpassed 140,000 subscribers, establishing a direct-to-consumer model centered on online sales. Now, as a regional, artisan-led brand, it serves customers nationwide. Author of 'How a Small Bag Maker Built Their Own Brand' (Byakuya Shobo).

【Company Overview】

Company Name: Kawani-shi Kaban Product Co., Ltd.

Address: 384-15 Ota-Kamimachi, Takamatsu, Kagawa Prefecture

Phone: 087-880-8079

Stores: Takamatsu Main Store, Tokyo Kagurazaka Store

Official Online Shop: https://shop.kawanishikaban.com/