Kewpie Establishes June 12 as Moisturizing Hyaluronic Acid Day to Promote Hydration

Kewpie Corporation, Japan's top supplier of hyaluronic acid, officially registered June 12 as Moisturizing Hyaluronic Acid Day. The date commemorates the launch of Hyalo Moisture 240, Japan's first foods with function claims supplement containing hyaluronic acid. Modern environments cause skin moisture loss year-round due to seasonal temperature swings, UV rays, and air conditioning. In addition, internal hyaluronic acid levels decrease with age, dropping to about one-fourth of infant levels by age 70. Toh-Kewpie Co., Ltd., which operates the Kewpie Wellness online shop, is strengthening information dissemination and marketing of its hyaluronic acid products. The company aims to establish a daily 365-day moisturizing routine. Key offerings include the Hyalo Moisture 240 ingestible supplement and the KEWTOPIA skincare brand, featuring products like the Hyalo One all-in-one beauty gel. By utilizing Kewpie's high-purity and high-functional hyaluronic acid developed over 40 years of research, Toh-Kewpie supports seasonal hydration care from both the inside and outside of the body.