Why did a local supermarket in Georgia surpass Amazon in domestic e-commerce? The premium strategy of Irine Kosashvili, ranked 99th in the 'Rich 100'

Shosukabu.com, Inc. (Headquarters: Nerima-ku, Tokyo, Representative Director and Chairman: Yu Yamazaki, hereinafter referred to as 'the Company'), which operates a platform for the liquidity of unlisted company stocks, will hold the second session of the highly acclaimed Georgia Economic Analysis Webinar 'Yu Yamazaki Talks About Forbes Georgia Rich 100 People' as part of its strategic investment business and long-term investment strategy in early August 2026.

The Company consistently upholds the purpose of 'long-term investment' aimed at creating sustainable value deeply rooted in the local community, rather than speculative investments aimed at short-term trading profits. This series, which deciphers the growth potential of emerging markets from cold data. In the second installment this time, we will focus on Irine Kosashvili, a female entrepreneur who built the first hypermarket chain in Georgia, 'Goodwill (Goodwill),' ranked 99th.

Yu Yamazaki, the representative director and chairman of the company, who is an investor graduated from the Faculty of Economics, University of Tokyo and actually operates multiple real businesses (medical care, education, agriculture, etc.) in the same country, will thoroughly explain the 'challenge to the blank market' and 'investment and diversification strategies in crisis' of the same person from the unique capital and management logic.

1. Background of the Webinar

In 2004, when the market economy was just beginning to take root in Georgia, which was in chaos after the collapse of the Soviet Union, Kosashvili, led by Kosashvili, was the first to introduce the 'large store format (hypermarket)' format, which had not been developed.

Unlike discount stores that compete on 'cheapness,' the company has consistently maintained its position as a 'premium brand' by providing high-quality processed foods produced in-house and thorough branding. Her management strength is evident in her aggressive investment during the 2008 financial crisis, her rapid digital shift during the 2020 coronavirus pandemic, which surpassed Amazon in online sales and became the largest e-commerce player in the country, and her current participation in 'large-scale complex commercial facilities (urban development)' using the land assets of the flagship store.

Beyond just the retail business, the process that Ms. Kosashvili has gone through, including the design of equity to maximize the value of self-owned real estate, strongly resonates with the philosophy of 'optimization of non-liquid assets' and 'portfolio risk diversification' that Mr. Yamazaki, the representative of our company, has consistently emphasized in global investment and corporate governance. In this webinar, we will unravel the robust management structure of a practitioner who has continued to make sustainable decisions for over 20 years in a rapidly changing emerging market.

2. Main Topics of the Webinar

In this webinar, we will provide detailed explanations on the following four topics.

(1) The eye to spot 'blank formats' in emerging markets and pioneer benefits

Differentiation strategy that brings new purchasing experiences to immature markets and establishes beloved brands for over 20 years.

(2) 'Aggressive investment in crisis' that does not play defense and vertical integration model

Long-term perspective of making aggressive investments during recessions and designing multiple revenue streams by combining in-house production, high value-added, imports, and catering.

(3) 'Crisis response capability' that can withstand drastic changes in the external environment and digital shift

The backstory of asset utilization of physical stores that responded to dramatic changes in the e-commerce market during the coronavirus pandemic and surpassed Amazon in sales.

(4) Revaluation of owned real estate: Participation in 'joint urban development' from sole ownership

Turning the site of the Goodwill flagship store into a large mall of about 60,000 square meters. Practical examples of 'large-scale development involvement' with minority and joint equity design.

3. Event Overview

Date: Early August 2026

Title: Shosukabu.com Inc. Representative Yu Yamazaki 'Talking About Georgia' Series Forbes Georgia Rich 100 People

Second Issue "Irine Kosashvili - A Female Entrepreneur Who Built Georgia's First Hypermarket"

Format: Online distribution (Zoom Webinar)

Participation Fee: Free (Pre-registration required)

Target Audience: Investors, business managers, and business professionals interested in overseas investment, emerging market business, next-generation strategies in the retail and distribution industry, corporate governance, urban development, and real estate investment

Application Method: Please apply by email to [email protected] with the subject line "Webinar Participation Hope for the 2nd Series of the 100 Richest People."

4. Future Outlook

In the 'Yu Yamazaki Talks About Forbes Georgia Rich 100 People' series, we will continue to unravel the layers of capitalism in emerging countries objectively from 'data and structure' without being swayed by surface-level booms or impressions. Shosukabu.com will continue to provide unique global intelligence based on our perspective of finding market distortions and untapped value, contributing to the maximization of sustainable corporate value.

[Inquiries regarding this matter]

Shosukabu.com Inc.

Department in Charge: Public Relations Window [email protected]

https://note.com/syousuukabu_koho

[Related Links]

Gender Selection Dot Com: https://danjo-umiwake.com

Capital Justice Lab: https://capital-justice-lab.com/

Investment Brothers: https://m.youtube.com/watch?v=2MG5joxYNn8&ra=m

Representative Profile

Yu Yamazaki (Yamanaka Yutaka)

Yu Yamazaki, born in December 1976, is an activist investor, art collector, philanthropist, political activity sponsor, election consultant, policy advisor, social activist, and Akita dog enthusiast representing the 76th generation. Currently, as the largest shareholder of Kono Merukuron Co., Ltd., he is passionate about investment activities in three locations: Japan, Tbilisi in Georgia, and Amsterdam in the Netherlands, focusing on smart agriculture.

In particular, he has already started agricultural management, hospital management, and school management by a corporation in Tbilisi, the capital of Georgia in the Caucasus region, and is actively engaged in local activities. Notably, he is highly evaluated for his innovative business model of providing affordable surrogate pregnancy and gender selection, which is possible at local medical institutions, to people around the world, including Japanese.

He is evaluated as an 'activist investor who understands technology.' In the early 2010s, he focused on NVIDIA (NVIDIA), which develops semiconductors related to GPGPU and artificial intelligence (AI), invested more than 2 billion yen, and achieved a return of more than 100 times, realizing his entry into the billionaire (Billionaire) class.

Graduated as a representative student from the Faculty of Economics, University of Tokyo. Obtained a master's degree in financial engineering from Columbia University Graduate School, studied at the London School of Economics and Political Science (LSE) Graduate School. Co-representative partner of Investment Brothers LLC, co-founder and chairman of Shosukabu.com Inc., currently a shareholder of more than 1,000 listed companies and more than 200 unlisted companies in the world.

Born in Bunkyo-ku, Tokyo in 1976, the founder of Hoya Corporation (currently Hoya Corporation, listed on the Tokyo Stock Exchange Standard, securities code 7741), a high-end crystal glass manufacturer, Shigeru Yamazaki.