Shueisha's 100th Anniversary Exhibition: 'Who Are We Dressing For? How Fashion Magazines Reflect Gender and Society'

ⒸSHUEISHA Inc. All Rights Reserved.

Shueisha Inc. announces the exhibition "Who Are We Dressing For? How Fashion Magazines Reflect Gender and Society," as part of its 100th-anniversary celebrations in August 2026. The exhibition will be held at Hikarie Hall (Shibuya Hikarie, Tokyo) from Friday, December 11, 2026, to Monday, January 11, 2027 (a national holiday).

Since the launch of "Weekly Seventeen" in 1968, Shueisha has published numerous fashion magazines over nearly 60 years. This exhibition will explore the evolution of gender roles and societal perceptions by delving into the vast archives of these publications, tracing the changing images of women and men across different eras.

Ahead of the exhibition, an official website has been launched. Details about the event, including paid talk sessions during the exhibition period and how to apply, will be announced on the website regularly.

<Exhibition Overview>

[Exhibition Title] Shueisha 100th Anniversary Commemoration

"Who Are We Dressing For? How Fashion Magazines Reflect Gender and Society"

(European Title: The Evolving Role of Shueisha Fashion Magazines)

[Venue] Hikarie Hall 9F Shibuya Hikarie, 2-21-1 Shibuya, Shibuya City, Tokyo ※ Venue official website: https://space.hikarie.jp/hall/

<Access> Directly connected via 2nd-floor passage to "Shibuya Station" (JR Line, Keio Inokashira Line) Directly connected on 1st floor to "Shibuya Station" (Tokyo Metro Ginza Line) Directly connected to B5 exit of "Shibuya Station" (Tokyu Toyoko Line, Den-en-toshi Line, Tokyo Metro Hanzomon Line, Fukutoshin Line)

[Dates] Friday, December 11, 2026 – Monday, January 11, 2027 (National Holiday) ※ Closed on Friday, January 1, 2027

[Opening Hours] 11:00 – 20:00 (tentative)

※ Opening hours may vary by day. Final schedule will be announced on the exhibition’s official website.

※ Opening hours and closure dates are subject to change due to circumstances.

[Official Website] https://100th-exhibition.shueisha.co.jp

[Admission] Free

[Organizer] Shueisha Inc.

Message from the Organizer

Magazines have always reflected the social changes surrounding us.

On the occasion of Shueisha’s 100th anniversary, this exhibition will unravel the archives of fashion magazines published over the past 60 years since the launch of "Weekly Seventeen" in 1968.

By retracing their journey, we will examine the evolving portrayals of women and men in magazine pages, as well as shifts in gender perspectives.

Who are we dressing for, and why? How have we lived through fashion?

We hope this exhibition becomes a new page toward a future where everyone can live freely with abundant choices.