【Amazon Mega Sale】Shufunotomo's “50% Back on Practical Books & Picture Books” Campaign Now Live from June 13 (Sat)! The Highly Acclaimed Second Round – Perfect for Rainy Days and Summer Break Prep

During this season of chilly rains and prolonged downpours, more people are spending time at home. If you’ve been thinking, “I’d love to enjoy reading quietly, but rising prices make me hesitate to spend,” this special campaign is for you—a revival of our highly popular promotion, launched as a token of appreciation.

Campaign Overview in 3 Seconds:

From June 13, 2026 (Saturday), Shufunotomo Co., Ltd. will offer a limited-time campaign on its Amazon dedicated page, providing 【50% back in Amazon points (equivalent to half-price)】 on selected books such as classic cookbooks, beloved picture books, and encyclopedias. This special offer celebrates the company’s 110th anniversary and responds to the overwhelming response from the first campaign in April. *Points awarded can be used toward future purchases on Amazon.

Shufunotomo 110th Anniversary Campaign – Second Round

Perfect for rainy-day home time and preparing for your children’s summer break. Grab books you’ll want to keep forever.

This sale features a wide range of books, including timeless recipe books loved across generations, picture books that nurture children’s hearts, and practical guides for organizing and enhancing daily life.

Since the Amazon points earned can be used directly for everyday shopping, this is a great opportunity to buy entire series you’ve been eyeing, splurge on higher-priced encyclopedias, or purchase thoughtful gifts for family and friends. Whether enjoying a quiet reading moment with the sound of rain or preparing for the upcoming summer break, take advantage of this chance. You’re sure to discover a book that offers valuable insights for daily life.

Popular Titles on Sale – A Selection of Must-Have Books

Practical books and picture books that rarely go on sale are now available at 50% back in points (equivalent to half-price) during the campaign period. Here are some top picks:

The ultimate two-dish meal recommendation by Masahiro Kasahara, owner of the popular restaurant “Sanhibirin.”

"One Soup, One Rice: The Ultimate Comfort Meal" by Masahiro Kasahara

List Price: ¥1,540 (tax included)

https://www.amazon.co.jp/dp/4074555166

Solve time management struggles easily with cognitive behavioral therapy

"Time Management Mastery: Reclaim Your Time with Manga" by Misuzu Nakajima

List Price: ¥1,650 (tax included)

https://www.amazon.co.jp/dp/4074569876/

Uncover the wonders of science in your kitchen! A fun “experiment” encyclopedia that nurtures scientific thinking in elementary school children

"Creating a Scientific Mind: An Edible Experiment Encyclopedia" by Yoko Nakamura, supervised by Kazuhiro Miyamoto

List Price: ¥1,650 (tax included)

https://www.amazon.co.jp/dp/4074493616/

Campaign Details

Campaign Name: Shufunotomo 110th Anniversary Campaign – Second Round

Duration: June 13 (Sat), 2026 – June 30 (Tue), 23:59

Offer: 50% back in Amazon points on eligible purchases

Eligible Categories: Practical books, picture books, children’s books, lifestyle books, and more

For a full list of eligible books and detailed terms, please visit the dedicated campaign page.

Dedicated Page URL: https://www.amazon.co.jp/b?node=220388307051

*The 50% points back will be displayed on the payment screen of your device after purchasing eligible items.

*This campaign may be modified or terminated without prior notice.