SHUKEN GROUP Signs Brand Partnership Agreement with Professional Basketball Club "ALTIRI CHIBA" Effective July 1, 2026!

SHUKEN GROUP (Group Holding Company: SHUKEN GROUP Co., Ltd., Headquarters: Chiba City, Chiba Prefecture, Representative Director: Hideyuki Nohara), which designs new value for society through multifaceted approaches that transcend the boundaries of all fields, including architectural construction and renovations, is pleased to announce that it has entered into a brand partnership agreement with the professional basketball club "ALTIRI CHIBA" (ALTIRI Co., Ltd., Headquarters: Chiba City, Chiba Prefecture, Representative Director: Yoshihide Nii), a member of the B.LEAGUE, effective July 1, 2026.

SHUKEN GROUP, which rebranded in April 2026 as its "Second Founding Period" with the new brand concept "Unceasing Challenge, Expanding Excitement, Connecting Future," deeply resonates with ALTIRI CHIBA's high aspirations and challenging spirit, aiming to "create a club that fascinates fans worldwide" and become a major cultural infrastructure that connects people through sports and moves the hearts of all who watch.

We will strongly support the club competing in the 2026-27 season and send our passionate cheers along with the fans and the local community.

Background and Objectives of the Partnership Agreement

ALTIRI CHIBA is an extremely appealing club that greatly contributes to the revitalization of the local community while continuously challenging itself with the high aspiration of "From Chiba to the World." SHUKEN GROUP deeply resonates with the club's stance of aiming to "create a club that fascinates fans worldwide" and become a major cultural infrastructure that connects people through sports and moves the hearts of all who watch.

Through this brand partnership agreement, we aim to go beyond mere sponsorship and play a part in the "cultural infrastructure" that enlivens the city of Chiba and its sports culture together with the local community, by sharing the passion and excitement that ALTIRI CHIBA brings through sports, and by providing our full support.

Comments from Each Company

Comment from Hideyuki Nohara, Representative Director of SHUKEN GROUP Co., Ltd.

"We are extremely honored to be able to enter into a brand partnership agreement with ALTIRI CHIBA, Chiba's pride and an outstanding professional basketball club.

The journey of ALTIRI CHIBA, which has rapidly ascended to Japan's top league (B1) since its establishment and continues to aim for even greater heights, is a great inspiration and source of pride for us.

We at SHUKEN GROUP, also headquartered in Chiba, have set our mission as 'Pursuing the genuine and exceeding imagination through challenge.' For us, who continue to take on unknown possibilities as a group, unconstrained by the traditional frameworks of industries and fields, ALTIRI CHIBA's passionate desire to 'challenge the world' deeply resonates with us.

We will continue to send our full and passionate support towards the club's victory in the new season, together with the fans and the local community."

Comment from Yoshihide Nii, Representative Director and CEO of ALTIRI Co., Ltd.

"We are extremely pleased to be able to enter into a brand partnership agreement with SHUKEN GROUP Co., Ltd.

SHUKEN GROUP's philosophy of 'Pursuing the genuine and exceeding imagination through challenge' deeply resonates with us, who continue to challenge ourselves daily with the vision of 'creating a club that fascinates fans worldwide.' We also feel that their commitment to creating the future of the region based in Chiba aligns with the values that our club cherishes.

Through this partnership, we look forward to jointly creating new value and experiences that go beyond basketball, and further developing Chiba into an even more vibrant city.

We will move forward towards the realization of our vision together with SHUKEN GROUP, our fans, partners, and the local community."

About ALTIRI CHIBA

A professional basketball club founded in 2020, with Chiba City, Chiba Prefecture as its home town. Under the banner of "Creating a club that makes history," the club won the B2 East Division and the B2 Championship in the 2024-25 season with overwhelming strength, earning promotion to B1. They continue to develop challenging games on the stage of B1, Japan's highest league, and transmit new sports culture to the region. The club is set to join B.PREMIER, Japan's top league, from the 2026-27 season.

Club Name: ALTIRI CHIBA

League: B.LEAGUE

Home Town: Chiba City, Chiba Prefecture

Official Website: https://altiri.jp/

About SHUKEN GROUP

A corporate group that pursues the mission of "Pursuing the genuine and exceeding imagination through challenge." Based on a strong business foundation, they transcend the boundaries of space and existing industries, developing businesses in a multifaceted manner across all fields. By uniting the knowledge and passion of each company under one strong will, they continue to deliver "excitement beyond expectations" and "synergy of excitement" that leads to the future through challenges towards new possibilities, unconstrained by fields or common sense.

Company: SHUKEN GROUP Co., Ltd. (Group Holding Company)

Headquarters Location: 303-2 Sannocho, Inage-ku, Chiba City, Chiba Prefecture

Representative Director: Hideyuki Nohara

Official Website: https://www.shukengroup.co.jp/