Whiske Ltd. Achieves Over 3.8 Million Impressions and 10,000+ Entries in X (Twitter) Campaign Using Shuttlerock BBF

Shuttlerock Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Nobuaki Kanemitsu; hereinafter 'Shuttlerock Japan') announces that Whiske Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Kimitaka Toyama), the import distributor of the Irish whiskey 'The Busker Irish Whiskey', has utilized the X (Twitter) campaign tool 'Shuttlerock BBF for X (Twitter)' for a campaign aimed at increasing brand awareness, generating interest, and promoting product understanding.

The campaign offered users a personalized whiskey recommendation from The Busker's four product lineups based on the results of a diagnostic test. By designing an experience where users could enjoy the diagnostic results while engaging with the product, the campaign successfully increased awareness of 'The Busker Irish Whiskey' and sparked interest in the brand and its products.

Participating users were able to naturally learn about the characteristics of each Busker lineup and key points for product selection through the game-like diagnostic content, thereby generating interest in the brand and products.

◆ 'What Busker Type Are You?' Diagnosis x Instant Win (Instant Draw, Instant Notification) Campaign

Participation flow for the X (Twitter) Follow & Post & Diagnosis campaign conducted by Whiske Ltd.

[How to Enter] 1. Follow Whiske Ltd. | Liquor Importer (@WhiskeLtd) 2. Repost the target post ★ Double Chance Experience the Personality x Whiskey Type Diagnosis and post the results 3. Winners check the DM received instantly

[Prizes] ・The Busker Irish Whiskey mini bottle x 100 winners ・One bottle from The Busker Single Series (700ml) or Original Coach Jacket: Total of 40 winners

[Entry Period] Thursday, March 12, 2026, 12:00 JST to Wednesday, March 25, 2026, 23:59 JST (14 days)

[Campaign Post] https://x.com/WhiskeLtd/status/2031928178202292627

◆ Using an X (Twitter) Diagnosis Campaign to Personalize Product Recommendations Based on User Responses

Instant draw and instant notification to winners resulted in over 10,000 entries.

By utilizing the X (Twitter) campaign tool 'Shuttlerock BBF for X (Twitter)' (provided by Shuttlerock Japan) for a campaign aimed at increasing awareness and generating interest in 'The Busker Irish Whiskey', for which Whiske Ltd. acts as the import distributor, the campaign achieved over 10,000 entries, leading to improved brand recognition, enhanced product understanding, and increased user engagement.

① Increasing Awareness with Instant Win (Instant Draw, Instant Notification) Winners were notified of their win via DM immediately after participating in the campaign, contributing to increased brand and product awareness. Furthermore, the instant win feature with instant draw and notification boosted participation motivation, and the daily participation structure aimed to increase the total number of participants.

② Personalizing Diagnostic Test Results to Spark Interest and Promote Understanding A diagnostic content that helps users find a whiskey suited to their personality and lifestyle was utilized. The campaign presented products matching the user's responses (personality type). By suggesting 'This one is perfect for you' and presenting a 'personalized bottle,' the campaign aimed to make the product feel personally relevant to the user. Additionally, the results page displayed after the diagnostic experience visually communicated the recommended products and their features, intuitively showing the differences between the lineups and promoting product understanding.

③ Generating UGC through Follow & Post A share button was placed on X (Twitter) for posting diagnostic test results, making the post a Double Chance opportunity. Tapping the button automatically generated a post containing the campaign's trigger hashtags and mentions. Since users did not need to compose the post from scratch, the barrier to posting was lowered, leading to increased participation rates and UGC generation.

④ Prize Design Based on Actions The main entry requirement was kept simple as 'Follow & Repost,' with the Double Chance option added for experiencing the diagnostic content and sharing the results on X (Twitter). While participants could win prizes with just 'Follow & Repost,' the tiered design offered more luxurious prizes for those who also experienced the diagnostic content and shared their results on X (Twitter). By designing the diagnostic experience and result sharing as 'optional conditions' rather than 'mandatory conditions,' the campaign avoided raising the participation barrier while naturally stimulating participation motivation through the anticipation of better prizes.

⑤ Easy Management of Participant Data and Efficient Winner Selection Post-Campaign The management screen provided a centralized environment for managing participant information and efficiently tracking participation status. Participant data could be downloaded as a CSV file, facilitating effect analysis and application to future initiatives.

Shuttlerock Japan has published an article introducing the background of Whiske Ltd.'s adoption of 'Shuttlerock BBF' and the campaign design that realized its objectives. Please take a look and utilize it for your future campaign strategies.

[Shuttlerock BBF Case Study] Whiske Ltd. | Contributing to Brand Awareness and Product Understanding through an X (Twitter) Follow & Repost x Diagnosis Campaign

The campaign support service 'Shuttlerock BBF' used in this campaign.

'Shuttlerock BBF for X (Twitter)' Instant Win Campaign Tool (provided by Shuttlerock Japan)

▪️ No need for a confirmed project. Total support from planning and design to setup and operation on the management screen, and secretariat services. ▪️ Over 1,000 agencies and brands have adopted it, with over 7,000 campaigns conducted. ▪️ Supports SNS campaigns across X (Twitter), TikTok, LINE, and Instagram. ▪️ Provides creative production services (images, videos, web pages, etc.) optimized for SNS platforms. ▪️ Provides campaign secretariat services including inquiry handling and shipping (can be used independently).