Universal Entertainment Corporation Conducts Phased X (Twitter) Campaigns with "Shuttlerock BBF," Gaining 24,000 Followers and Achieving Trend 1st Place

Universal Entertainment Corporation Introduces Campaign Tool "Shuttlerock BBF for X"

Shuttlerock Japan Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Nobuyuki Kanemitsu; hereinafter referred to as Shuttlerock Japan) announces that Universal Entertainment Corporation (Headquarters: Koto-ku, Tokyo; President and CEO: Chihiro Okada) has utilized the X (Twitter) campaign tool "Shuttlerock BBF for X (Twitter)" for campaigns aimed at generating interest among fans and expanding awareness to new users, in anticipation of the "Million God Day (May 10th)" for their pachinko machine "Smaslot Million God - Kaminotokiseki -" and the series' anniversary.

By conducting related campaigns in phases leading up to the anniversary, rather than just on the day itself, they encouraged continuous buzz and user participation.

◆ Phased X Campaigns Leading Up to the Anniversary

A 5-phase campaign conducted using the campaign tool "Shuttlerock BBF for X" (provided by Shuttlerock Japan)

Participation flow for the pachinko machine launch countdown campaign, conducted via Follow & Repost (lottery held later)

1. Pachinko Machine Launch Countdown Campaign

By making it a daily participation campaign, we established continuous touchpoints with users. Repeated diffusion of posts during the campaign period gradually increased awareness of the pachinko machine, while also fostering anticipation and generating buzz towards the launch date.

Furthermore, by offering luxurious home appliances as daily prizes, we aimed to pique the interest of a wide range of users, increase their motivation to participate, and encourage daily continued engagement.

[Campaign Post]

https://x.com/univerfreaks/status/2043524580451684542

[Campaign Period]

April 13, 2026, 12:00 PM - April 20, 2026, 11:59 AM

[Campaign Method] Follow & Repost (lottery held later) [Prizes] Daily changing home appliances x 13 winners (nwm one Overhead Ear Speaker, cado Air Purifier, SHARP Circulator, etc., 7 types in total)

2. Pachinko Machine Launch Commemorative Campaign

In addition to the ease of participation through Follow & Repost, we encouraged user participation by implementing a double chance initiative with reply posts using the familiar phrase "#GOD降臨" (GOD Descent), while expressing the long-awaited day for fans. This not only spread information through reposts but also activated communication through replies, contributing to the generation of buzz and expansion of awareness towards "Million God Day (May 10th)."

Additionally, by adopting QUO Card Pay worth 5,100 yen as a prize, which relates to the "God" in the product name, we promoted user interest and brand penetration.

[Campaign Post]

https://x.com/univerfreaks/status/2046061299868549260

[Campaign Period]

April 20, 2026, 12:00 PM - April 26, 2026, 11:59 PM

[Campaign Method]

Follow & Repost (lottery held later) & Reply (Double Chance)

[Prizes]

QUO Card Pay worth 5,100 yen x 100 winners, Hot Sandwich Maker x 100 winners

Participation flow for the pachinko machine launch commemorative campaign, conducted via Follow & Repost (lottery held later) & Reply (Double Chance)

Participation flow for the "What Day is May 10th?" campaign, conducted via Follow & Reply (posting answers to a quiz)

3. What Day is May 10th? Campaign

To increase interest in "Million God Day (May 10th)," we used a fill-in-the-blank quiz format campaign where users posted their answers in replies (comments). This stimulated the curiosity of new users and encouraged voluntary participation from highly loyal users. By having users think and post their own answers, it promoted retention in memory and the generation of buzz towards the day.

Similar to the aforementioned campaigns, by adopting QUO Card Pay worth 5,100 yen as a prize, we strongly imprinted the connection with the anniversary and promoted user interest and brand penetration.

[Campaign Post] https://x.com/univerfreaks/status/2048960403154063447

[Campaign Period] April 28, 2026, 12:00 PM - May 4, 2026, 11:59 PM

[Campaign Method] Follow & Reply (posting answers to the quiz)

[Prizes] QUO Card Pay worth 5,100 yen x 10 winners

4. "GOD Plate" Maker Post Commemorative Campaign

This campaign provided users with the experience of creating their own content by generating original images (plates) that mimic the iconic design of the pachinko machine on a dedicated web page and posting them as replies (comments) to the campaign post. This increased user engagement and generated numerous unique posts from fans, leading to community activation and buzz diffusion for the anniversary.

Furthermore, by offering acrylic blocks with the user's own design as prizes, we enhanced the value of participation and encouraged more users to join.

[Campaign Post] https://x.com/univerfreaks/status/2050055106440372673

[Campaign Period] May 1, 2026, 12:30 PM - May 31, 2026, 11:59 PM

[Campaign Method] Follow & Reply (posting images generated on the dedicated campaign web page)

[Prizes] Custom design acrylic blocks x 50 winners

Participation flow for the "GOD Plate" Maker Post Commemorative Campaign, conducted via Follow & Reply (posting images generated on the dedicated campaign web page)

Participation flow for the Million God Day Commemorative Campaign, conducted via Quote Repost

5. [Anniversary Day] Million God Day Commemorative Campaign

By limiting the application period to just 3 hours on the anniversary day, we created a sense of exclusivity and rarity, promoting participation within a short timeframe and generating excitement on social media. As a result, we achieved trend 1st place.

Additionally, by offering the "Kami Jan" (God Jacket), a sukajan with an original design that catches fans' eyes, as a prize, we increased fan participation and led to buzz generation and community activation on the anniversary day.

[Campaign Post] https://x.com/univerfreaks/status/2053263752590741788

[Application Method]

1. Follow Uni Official Univer Freaks (@univerfreaks) 2. Quote repost with #ミリオンゴッドの日 (#MillionGodDay) 3. Winners will be notified via DM later

[Prize] Kami Jan x 50 winners

[Application Period] May 10, 2026, 9:00 AM - 12:00 PM (3 hours only)

◼︎ Achieved Continuous Diffusion and Buzz Generation Towards the Anniversary, Gaining Over 24,000 Followers and Achieving Trend 1st Place Through a Post-Lottery Draw

By utilizing the X (Twitter) campaign tool "Shuttlerock BBF for X (Twitter)" (provided by Shuttlerock Japan) for campaigns aimed at generating interest among fans and expanding awareness to new users, in conjunction with the launch of Universal Entertainment Corporation's pachinko machine and the anniversary "Million God Day (May 10th)," we achieved over 24,000 new followers and secured 1st place in trends with the anniversary day campaign.

1 Phased Campaign Design Towards "Million God Day"

Multiple campaigns were implemented in phases starting about a month before the anniversary. By establishing continuous touchpoints with users, we not only expanded awareness but also fostered anticipation and generated buzz towards the anniversary.

2 Acquired Diverse Engagement Aware of X (Twitter) Algorithms

Instead of ending campaigns as one-off events, we conducted them continuously with varying durations and participation methods. By maintaining repeated user touchpoints, we increased exposure opportunities on social media, leading to follower acquisition and buzz generation.

3 Enhanced Campaign Appeal with Prizes Tied to the Anniversary

Prizes related to the anniversary and brand's worldview, such as "QUO Card Pay worth 5,100 yen" and "Kami Jan," were adopted. This not only increased motivation to participate in campaigns but also promoted user memory retention and brand understanding.

4 Post-Campaign, Easy Management of Participant Data and Efficient Winner Selection

We provided an environment where participant information could be centrally managed in the administration screen, allowing for efficient tracking of participation status. Participant data could be downloaded as CSV files, facilitating analysis and utilization for future initiatives.

We have published an article introducing the background of Universal Entertainment Corporation's adoption of "Shuttlerock BBF" and the design elements used to achieve their campaign objectives. Please take a look and utilize it for your future campaign strategies.

[Shuttlerock BBF Implementation Case Study] Universal Entertainment Corporation | Conducted 5 Types of X Campaigns in Phases, Gaining 24,000 Followers and Achieving Trend 1st Place

Campaign support service used in this campaign: "Shuttlerock BBF"

"Shuttlerock BBF for X (Twitter)" Instant Win Campaign Tool (provided by Shuttlerock Japan Inc.)

▪️ OK even if you don't have a deal yet. Total support from planning/design to administration screen setup/operation and secretariat services.

▪️ Over 1,000 agency/brand implementation achievements and over 7,000 campaign implementation achievements.

▪️ Cross-platform SNS campaign support for X (Twitter) / TikTok / LINE / Instagram.

▪️ Provision of creative production services (images, videos, web pages, etc.) optimized for SNS platforms.

▪️ Provision of campaign secretariat agency services for handling inquiries, shipping, etc. (can be used independently).

Open X Campaign Materials

You can view detailed flows and industry-specific case studies of X (Twitter) campaign tools.

Customer Voices

In this initiative, we rolled out multiple campaigns in phases over approximately one month to increase awareness of the pachinko machine launch and the anniversary.

With advice from Shuttlerock on campaign planning, we effectively combined various measures such as Follow & Repost, Quote Repost, Reply, and image generation campaigns. This created continuous touchpoints with users and generated significant positive reactions, leading to the achievement of 1st place in trends.

Furthermore, by devising participation formats, prizes, and post themes, we were able to approach not only existing fans but also new users, leading to continuous buzz and community activation. We look forward to collaborating on various future projects.

- Representative from Universal Entertainment Corporation

Staff Voice

We focused on maximizing buzz towards the important anniversary of "Million God Day (May 10th)" and provided support accordingly.

Leveraging our experience of supporting over 100 cases annually and our knowledge as an official partner, we provided proposals to enhance effectiveness, considering the latest X (Twitter) algorithms, including campaign period design and selection of participation formats, and supported the design of measures that lead to buzz and diffusion.

We will continue to propose measures that lead to results by leveraging the diffusion power and community formation unique to SNS.

- Campaign Operations Representative, Shuttlerock Japan Inc.

Universal Entertainment Corporation

Universal Entertainment Corporation

Universal Entertainment Corporation is a global entertainment company engaged in the research, development, manufacturing, and sales of pachinko machines, as well as integrated resort operations in Manila (Philippines).

With its strengths in original ideas and advanced technological capabilities, the company strives to create new value both domestically and internationally. Under its corporate philosophy "Heartbeat Activation ~ Bringing "Fun!" that Moves Hearts to the World ~," it continues to provide exhilarating experiences to all stakeholders.

Shuttlerock Japan Inc.

Shuttlerock Japan Inc.

Official Partner of 9 Major SNS Platforms & Certified Agency for X (Twitter) Ads (Shuttlerock Japan Inc.)

Shuttlerock Japan is the Japanese subsidiary of Shuttlerock Limited*, headquartered in New Zealand. As a certified partner of nine major SNS platforms and a certified agency for X (Twitter) Ads, it offers a wide range of industry-leading SNS marketing services.

* Shuttlerock Limited: A global company with over 300 members operating in nine countries including the United States, Europe, Asia, and Oceania.

From campaign support services utilizing various SNS such as X (Twitter), TikTok, LINE, and Instagram (development and operation of the campaign tool Shuttlerock BBF, campaign secretariat agency services, etc.) to mobile-optimized video creative production services (Shuttlerock Studio), it comprehensively supports companies' SNS marketing initiatives.

Inquire about SNS Marketing

Please feel free to consult with us about pricing and campaign types suitable for your company.

Campaign Support Service "Shuttlerock BBF"

X (Twitter)

- "X End-to-End Instant Win Campaign" for follower acquisition and awareness expansion. - "Mileage Campaign" for long-term relationship building and fan engagement. - "Must-Buy Campaign" for sales promotion and store visits. - "Web Transition Instant Win Campaign" with instant lottery without whitelist application.

Instagram

- "Instagram End-to-End Instant Win Campaign" for improving content evaluation and strengthening account management.

TikTok

- "Web Transition Instant Win Campaign" for follower acquisition and UGC creation. - "TikTok End-to-End Instant Win Campaign" utilizing algorithms to strengthen accounts.

LINE

- "Instant Win Campaign" for increasing friends and preventing blocks. - "Must-Buy Campaign" for sales promotion and store visits.

SNS

- "Campaign Secretariat Agency" for ensuring safety and reducing workload in personal information management and product shipping.

Video Advertising & Creative Production Service "Shuttlerock Studio"

- "Creative Production" for maximizing effectiveness with video ads optimized for SNS.

- "UGC Video Ad Production" for word-of-mouth effect with UGC video ads.

▼ Please feel free to consult with us about SNS marketing ▼

- Want to know about other companies' case studies - Want to know about pricing plans - Want proposals for campaigns suitable for your company

SNS Marketing - Free Consultation

Shuttlerock Japan Inc.

Company Name

Shuttlerock Japan Inc.

Representative

Nobuyuki Kanemitsu

Head Office Location

2-6-4 Ichigayatamachi, Shinjuku-ku, Tokyo 162-0843 Airman's Building Ichigaya 6F

Official Website

https://www.shuttlerock.co.jp/

Business Activities

- Support for SNS marketing activities - Production services for mobile-optimized video creatives

Contact Information

Email: [email protected] Phone: 03-6272-6480