Silver Egg Technology Releases 'Japan Home Electronics Market Report 2025' Following First Positive Growth in Four Years

Silver Egg Technology has released the 'Japan Home Electronics Market Report 2025: Transformation and Future Outlook.' In the first half of 2025, the domestic home electronics retail market grew by 4.6% year-on-year to approximately 3.4 trillion yen, marking the first positive growth in four years. This recovery was driven by PC replacement demand due to the end of Windows 10 support and high demand for air conditioners due to record heat. With an e-commerce penetration rate of 43.03%, digital purchasing is well-established. The report discusses long-term customer relationship building via apps, the expansion of the reuse market, and the evolving role of physical stores.